Paid Media Specialist

Title: Paid Media Specialist (Search + Shopping) 

Reports to: Paid Media Manager 

Location: Remote 

Overview of Role 

We're looking for a Paid Media Specialist to own the day-to-day execution of our Search, Shopping, and Performance Max (PMax) campaigns across Google and Microsoft Ads. This role is hands-on and execution-focused, with a strong emphasis on account health, performance monitoring, and continuous data-driven optimization & testing. As our Paid Media Specialist, you will be involved in every aspect of campaign management, from strategy development & planning to execution & reporting. You will work closely with the Paid Media Manager to help shape channel strategies & priorities and execute those strategies across Google & Microsoft. If you enjoy being close to data and understanding what it means, have a deep understanding of the mechanics of Search and Shopping, and want clear ownership over performance, then this role is perfect for you 

Primary Responsibilities 

Execution of Campaign Strategy & Optimizations 

• Own the day-to-day management of Search & Shopping campaigns across Google and Microsoft Ads. 

• Execute ongoing account optimizations, including (but not limited to) search term mining & negative keyword management, keyword expansion, bid and budget optimizations, Shopping product optimizations, and ad/asset/creative refreshes & testing. 

• Support sitewide discount messaging across Search and Shopping channels. 

• Own the creation/builds of new campaigns and ensure proper campaign structures for optimal performance and scalability. 

• Maintain strong account hygiene through regular QAs. 

• Collaborate with cross-functional teams (e.g. analytics, creative, merchandising, etc.) as needed. 

Reporting 

• Translate campaign data into clear, actionable insights. Share weekly, monthly, and ad hoc performance updates & insights with Paid Media Team & leadership. 

• Track and report on channel effectiveness & identify optimization opportunities. 

• Proactively identify & address ad account issues, such as spend anomalies, performance drops, and disapprovals. 

• Track emerging trends (keywords, competitors, industry, etc.) in the paid space to identify areas of opportunity. 

Testing & Experimentation 

• Identify opportunities to test and improve performance based on data, observed trends, and new ad platform capabilities. 

• Propose test ideas with clear hypotheses, success metrics, and expected impact. 

• Execute approved tests, monitor results & document learnings, and make recommendations based on observations. 

Who You Are 

• A strong communicator & collaborator. You work effectively with cross-functional teams, from individual contributors to leadership. 

• Strong analytical thinker with the ability to translate data into meaningful insights, recommendations, and action. 

• An autonomous self-starter. You take initiative independently and enjoy taking on new projects. 

• Results-oriented and data-driven. You love to set goals and crush them. 

• Detail-oriented, but you don't lose sight of the bigger picture. You're organized, meticulous, and thorough, but understand how your channels fit into the overall marketing strategy. 

• Flexible & able to pivot when necessary. You're comfortable working with changing priorities & evolving responsibilities, and you have the confidence to flourish in a rapidly growing company.  

• Naturally curious & interested in the marketing industry. You stay current on paid media trends, platform updates, and new features, and apply that knowledge thoughtfully. 

What You'll Need 

• Bachelor's Degree, preferably in Marketing, Business, or a related field. 

• Minimum of 3 years hands-on experience managing paid Search and/or Shopping campaigns. Agency experience a plus. 

• Experience in the Google Ads platform a requirement, Microsoft Ads a plus. 

• Experience working in Google Merchant Center a plus. 

• Proficient in Excel. 

• Experience with product feeds or feed management tools a plus. 

• Experience managing paid strategy for e-commerce & B2B a plus. 

• Experience managing budgets of $100k/month. 

• Experience with external reporting tools a plus (e.g. Looker, Looker Studio, GA4, Supermetrics, Tableau, etc.) 

#LI-DNI

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