SEO Manager

Passionate about SEO? Ready to conquer the most competitive markets in Europe?

Better Collective is looking for an SEO Manager to join our team in Paris. In this strategic role, you will be leading SEO strategy and organic growth for our flagship websites in European markets, within the demanding iGaming sector. If you are a technical and strategic expert ready to take on a major international challenge, this role is for you.

Your Mission & Responsibilitie

sAs the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition

• .Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets
• .Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams
• .Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities
• .Participate in UX, CRO and product development guaranteeing SEO performance throughout
• .Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management

**.

Technical & Semantic Experti**

• seConduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective action
• s.Analyze link profiles (ours and competitors') to refine the netlinking strateg
• y.Define relevant keyword and internal linking strategie
• s.Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantl

**y.

Collaboration & Influe**

• nceAct as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local tea
• ms.Collaborate with developers, CRO and UX designers to specify and implement technical optimizatio
• ns.Contribute to the continuous improvement of our global SEO process

**es.

Your Profile to Suc**

ceedTechnical Skills (Must-Ha

• ves)3-7 years of confirmed experience in SEO, with a strong technical fo
• cus.Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in Engl
• ish.Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis too
• ls).Advanced proficiency in Excel / Google Sheets (pivot tables, complex analys
• is).Solid knowledge of web languages (HTML/CSS/JS) and their impact on
• SEO.Proven experience in managing migrations and/or redesigns of high-traffic si
• tes.Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL top
• ics.Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordin
• gly.Experience with or strong understanding of Google Discover and/or Google Top Stor

**ies.

Personal Qual**

• itiesAnalytical & Problem-Solver: You love digging into data to find solut
• ions.Proactive & Organized: You can manage multiple projects and priorities autonomo
• usly.Excellent Communicator: A strong team player in an international con
• text.Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm cha
• nges.Bonus: Knowledge of the iGaming sector or previous experience in highly competitive mar

**kets.

What We**

OfferPackage & Be

• nefitsCompetitive
• salaryHybrid work model (up to 3 days/week remote after the onboarding p
• eriod)Personal laptop (PC or Mac of your c
• hoice)Other benefits depends on the lo

cationWork Envir

• onmentAn international, dynamic, and friendly work enviro
• nment.A high-responsibility role with a direct impact on perfor
• mance.A culture of innovation and knowledge-sh

**aring.

Additional Info**

• rmationContract Type: Full-time permanent contrac
• t (CDI)L
  o
  cation: Paris, Copenhagen or London (This is an office-based role requiring regular on-site presence. Full-remote applications will not be consi
• dered.)Start Date: As soon as p

**ossible

About Better Co**

llectiveBetter Collective is a fast-growing international company with a mission to offer an innovative, transparent, and secure iGaming experience. We are a dynamic and diverse workplace that fosters innovation and coop

eration.