Trade Marketing Manager

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $104,800 - $124,450, bonus and long-term incentive eligible

COMPANY:  
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results. Success requires strong communication, organization, and a passion for event marketing — plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role.

JOB RESPONSIBILTIES: 

• Developing plans and tailored playbooks for all channels against their local properties and events

• Mobilizing brand planning

• Sampling execution

• Event and venue activations across territory

• Ticket management

• Resort / Destination planning and execution (where applicable)

• Works with Experiential Team to inform professional or Tier 1 sponsorships

• Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds

• Ensures mobile asset requests are complete and aligned with brands / events

• Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team

• Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans

• Supports the execution of On-Premise plans

• BET Team Captain (where applicable)

• Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth

• Manage the ROI for channel programs

• Communicate results and priorities weekly/monthly

• Coach and mentor Trade Activation Managers and wholesaler sales teams

• Direct channel specific pilots; manage optimization of each channel's key levers

• Cascade annual/trimester channel blueprint (Initiatives and Programs)

• KPI's - Channel volume, share, program execution, distribution

JOB QUALIFICATIONS: 

• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders

• Must reside in McAllen or Harlingen, Texas

• High level of company products and beer industry knowledge

• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners

• Highly self-motivated and results oriented with ability to work independently

• Excellent communication skills: oral, written, and comfortable with presenting to groups

• Strong organizational & planning skills

• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)

• Effective time management in planning daily routines, wholesaler visits, and event activations

• Willingness to be flexible with schedule based on needs of business

• Bachelor's Degree required; MBA Preferred

• 5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry

• Thorough knowledge of AB sales and marketing strategies and procedures

• Must possess a valid driver's license

WHY ANHEUSER-BUSCH:  
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners

• Free Beer