Marketing Expert France
il y a 6 jours
Your mission
As our Marketing Manager for France, you will take full ownership of our regional marketing efforts - leading market research, strategic planning, and hands-on execution to drive brand growth and customer acquisition.
- Lead the French Marketing Strategy: Develop and execute innovative, localized marketing strategies to establish and expand our presence in the French market.
- Collaborate Cross-Functionally: Work closely with the Business Development Manager, Sales Team, Central Marketing, and external agencies to ensure alignment and maximize impact.
- Create Compelling Content: Produce engaging marketing materials such as newsletters, case studies, blog posts, and whitepapers that resonate with our target audience.
- Drive Events & Trade Fairs: Plan and execute impactful events and industry trade shows to enhance brand visibility, generate leads, and build lasting relationships.
- Strengthen Communication Channels: Contribute to the evolution of our communications strategy, including local PR efforts and social media initiatives.
- Develop Co-Marketing Opportunities: Identify and manage strategic partnerships to launch joint campaigns that expand reach and boost brand awareness.
- Run High-Impact Campaigns: Design and execute targeted marketing campaigns for the automotive industry, focused on lead generation and brand positioning.
- Track Performance & Optimize: Monitor campaign results, analyze key metrics, and continuously refine strategies based on data insights.
- Manage Budgets & Stakeholders: Oversee marketing budgets, timelines, and coordination with external partners to ensure smooth and timely execution of all initiatives.
Your profile
- You hold a degree in Marketing, Communications, Business Administration, or a related field, or have equivalent practical experience.
- You bring at least 5 years of professional experience in marketing, ideally in B2B SaaS or the automotive industry (preferred).
- You have an entrepreneurial mindset, are hands-on, and thrive in a fast-paced, results-oriented environment.
- You have experience with Account-Based Marketing (ABM) strategies; a proven track record in ABM is a strong plus.
- You are fluent in French and English; additional languages such as German are a plus.
Why us?
- Strategic Impact: Play a defining role in establishing our French presence – your work will directly shape the company's growth in this market
- Performance Culture: An agile, fast-paced environment where results matter and your ideas turn quickly into action
- Collaboration with Leadership: Work closely with our Executive team and influence high-level decisions from day one
- Growth & Development: Dedicated mentoring, coaching, and international career perspectives to grow with the company
- Flexibility & Team Spirit: Remote-friendly setup, workation options, and international team events with a true scale-up spirit
About us
We, Aufinity, are a Cologne-based FinTech Scaleup and pioneer for digital payment solutions in the automotive sector. In 2018, we created , the first all-in-one platform for digital payment management in the automotive trade. With our product, we optimize internal payment processes and help our customers save valuable time and costs in the back office. At the same time, we enable car dealership groups to offer a fully digital payment process with various payment methods - including specialized payment methods for large sums - for the first time.
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