Product Marketing Manager
il y a 6 jours
Purpose
We are looking for a strategic and execution-oriented Product Marketing Manager to support the positioning, messaging, and go-to-market strategy for our SaaS products. In this role, you will deeply understand our customers, market, and product, and translate that insight into compelling narratives that drive adoption, retention, and revenue.
You will work cross-functionally with Product, Sales, Communication, and Customer Success to ensure our product delivers clear value at every stage of the customer lifecycle.
Key Missions
Support product positioning, messaging, and value propositions for our SaaS offerings
Define go-to-market strategy for new product launches, features, and integrations
Conduct market, competitive, and customer research to inform messaging and roadmap decisions
Cooperate with Product Management to influence product direction and prioritize customer needs
Enable Sales and Customer Success teams with sales decks, battle cards, demos, pricing narratives, and training
Collaborate with Communication team on campaigns that drive pipeline, conversion, and expansion
Support customer lifecycle marketing including onboarding, adoption, retention, and upsell initiatives
Gather and synthesize customer feedback to improve product-market fit and messaging
Profile & Other Information
Qualifications
Bachelor's degree in Marketing, Business, or a related field
3–7+ years of experience in product marketing or related roles within a SaaS or B2B software environment
Strong understanding of SaaS business models, pricing, packaging, and customer lifecycles
Experience launching SaaS products and features to market
Ability to simplify complex technical concepts into clear customer value
Proven cross-functional collaboration skills
Excellent written, verbal, and presentation skills
Preferred Skills
Experience in B2B SaaSFamiliar with Telecom industry
Experience with competitive intelligence and win/loss analysis
Join Us
Ready to make a move? Hit Apply and share your CV with us.
At IST, we believe in an inclusive environment where every talent can thrive. We welcome applicants from all backgrounds, identities, and abilities. If you require any accommodation during the process, let us know.
Join us to shape a career as unique as you are, where every day brings a new challenge and a new opportunity to learn.
Niveau hiérarchique
Cadre
Type d'emploi
Temps plein
Fonction
Responsable produit
Secteurs
Développement de logiciels
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