Media Relations

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One of the world's leading insurers in the protection of property, people and assets, AXA is 145,000 employees and contributors who are committed to our customers on a daily basis, 51 countries in which we distribute our products and services and more than 90 million customers who place their trust in us worldwide.  As a responsible corporate citizen, AXA is committed to social and environmental causes on a daily basis. We are committed to an inclusive policy that recognizes and values individual differences. Do these ambitions speak to you? Then come and change the world with us

The headquarters of the AXA Group (GIE AXA) brings together our corporate activities. It provides guidance and support to subsidiaries around the world, to ensure the coordination and monitoring of the Group's global strategy, the application of its standards, the consistency of commercial approaches and the sharing of best practices. The headquarters gathers approximately 1000 employees and is distinguished by its strong international culture (45 nationalities), which makes it a rich and stimulating place to work.

Within the Group, you will join the Communication, Brand and Sustainable Development Department. Within this Department, you will join the Media Relations and Reputation team (which includes 5 people).

The Media Relations and Reputation team brings together the AXA Group's expertise in press relations and reputation management. Previously separated into two distinct divisions, this new team will lead all actions aimed at strengthening AXA's image and visibility with the media and protecting its reputation on a global scale by:

• Actively monitoring social networks in order to detect weak signals likely to affect the company, while identifying the levers that contribute positively to its image.
• Leading an international network of correspondents to collect and analyze key events impacting AXA's reputation.
• Organizing accurate reputational risk reporting, in accordance with the regulatory requirements of the insurance sector.
• Defining and implementing the annual press relations plan.
• Coordinating the Group's regular newsflow while ensuring the consistency of the messages disseminated by the various entities to journalists.
• Maintaining and developing the network of journalists and opinion leaders around AXA

This team is also in charge of organizing events related to major financial sequences, in close collaboration with the Investor Relations team.

1) Strategic management

• Define the annual Media Relations & Reputation strategy, aligned with the Group's strategic plan and the roadmap of AXA's communication department
• Develop the Group's institutional speaking plan, with the corresponding sequencing
• Identify speaking opportunities for the group's CEO and the members of the Management Committee
• Organize monitoring and information sharing, according to the sensitivity of the subjects, for the Group's top management
• Define the right KPIs to measure the Group's reputation and the impact of media relations actions.
• Articulate this strategy with that of the other departments of the Communication and Brand department

2) Reputation

• Set up and supervise multichannel monitoring (social networks, press, NGOs, think tanks) – in coordination with other internal stakeholders (for example, the sustainability team)
• Detect weak signals and qualify reputational risks (criticality, probability/impact matrix).
• Lead the network of reputation correspondents within the entities.
• Consolidate bi-monthly regulatory reporting and ensure regulatory compliance
• Produce benchmarks
• Formulate action plans to amplify the positive levers for enhancing the group's reputation
• Ensure alignment with local entities on sensitive topics and provide support in case of crisis communication

3) Media relations

• Build the annual PR plan (with sequences according to the news, the group's announcements and the essentials of the financial calendar).
• Manage the regular "newsflow": press releases, media alerts, opinion pieces, interviews, press kits.
• Coordinate messages between entities (headquarters, country, business lines) to ensure consistency between content and form.
• Maintain and develop the network of journalists (mapping, relationships, off/on briefings, exclusives).
• Prepare spokespeople: media training, Q&A, key messages, proof points and language elements.
• Organize PR events for major financial sequences (results, AGM, acquisitions), in close collaboration with Investor Relations.
• Supervise the media agenda (embargoes, timings, windows of opportunity, saturation management).

For these missions, you will be supported by external service providers (communication agencies or monitoring tool providers) that you will have to manage.

• Bac+5 – Master 2 in Communication or Business School
• Minimum 5-7 years of similar professional experience in an international group
• Ability to manage long projects, under tight deadlines and with a high level of requirements
• Understanding of the wealth, financial and strategic issues and challenges of the AXA Group
• Excellent writing skills in French and English
• Very high rigor
• Flexibility, versatility and responsiveness
• Ability to work in a team and assertiveness
• Ability to propose new ideas, to get out of the "already done", open-mindedness

You will join:

• A responsible company, towards people, including its employees and customers, and towards the planet 
• A company with strong values
• A company promoting internal mobility and the training of its employees
• A company offering many benefits (learn more here: AXA Careers)
• A flexible company, allowing hybrid work, in the office and from home.

In line with our commitments, we celebrate each new hire by taking action for global reforestation: we plant a tree for every recruitment. So, are you ready to apply?