Senior Data Analytics Engineer
il y a 2 semaines
As a Creative Data Analyst at Animaj, you won't just analyze data—you'll take ownership of end-to-end projects that drive impact across the company and you'll combine data analytics with creative insights to uncover what makes content resonate with audiences.
This is not a traditional data analyst position — you'll play a key role in shaping creative decisions by analyzing YouTube videos and other content platforms through both a technical and creative lens.
Beyond analytical skills, you'll need strong project management abilities to design, implement, and automate new processes that empower our teams to make smarter, data-informed content. You'll be at the intersection of analytics, creativity, process innovation, and operational execution, making your role critical to Animaj's continued success.
ResponsibilitiesCreative Content Performance Analysis
Watch and analyze YouTube videos to identify key creative elements that drive performance (e.g., structure, pacing, themes, titles, thumbnails).
Analyze key performance metrics across platforms like YouTube, Spotify, Apps and much more.
Deliver actionable recommendations on themes, topics, and formats to guide creative and production teams.
Translate creative patterns into data-backed strategies for improving content quality and performance.
Audience Modelling, Insights and Metadata Optimization
Better understand our audience through trending themes, characters, or formats in the kids' entertainment space. Translate these insights into actionable strategies for our existing and future IPs.
Analyze audience behavior by region, and platform to inform content and distribution strategies.
Monitor and optimize metadata (thumbnails, tags, titles) to improve discoverability and engagement.
Conduct experiments and surveys to refine audience insights.
Data source improvements, Process Automation and Infrastructure
Develop and implement automated data collection and preprocessing pipelines to streamline insights delivery.
Standardize reporting frameworks to improve efficiency and ensure data consistency across all teams.
Explore and integrate new data sources, such as gaming app metrics, website performance, and social media analytics.
Reporting, Communication and Cross-departmental collaboration
Create dynamic, visually engaging dashboards and reports on the performance of our assets that deliver clear insights to non-technical teams.
Present insights and recommendations to key stakeholders, ensuring alignment with business goals.
End-to-End Project Management
Own and deliver full-cycle projects: define objectives, design workflows, implement solutions, and measure success.
Collaborate with stakeholders across departments (Marketing, Creative, Production) to understand their needs and translate them into actionable analytics projects.
Ensure successful execution of new processes, including automating repetitive tasks and integrating insights into decision-making.
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