Copywriter and Content Specialist

Netherlands, Noord-Holland, Amsterdam
• France, Île-de-France, Paris
• Belgium, Brussels, Brussel
• Germany, Berlin, Berlin
• Spain, Andalucía, Seville

DESCRIPTION

Please note: The location we are hiring for will be in either of the following: Amsterdam, Paris, Berlin, Brussels, Seville

About Zenchef

At Zenchef, we empower over 20,000 European restaurants. Our platform streamlines reservations, optimizes table management, and fosters lasting connections. With a suite of features enhancing the entire dining journey, we redefine experiences, turning first-time diners into loyal regulars. Our mission is to create memorable dining moments, and our vision is a restaurant industry where technology brings people together at the table.

At Zenchef, our core values—Craft, Thrive, and Heart—guide everything we do. We are dedicated craftspeople who blend ownership with hospitality, prioritize quality, and embrace continuous growth. Leadership, a focus on long-term success, and a commitment to development shape our decisions, creating an environment where everyone can thrive. Rooted in trust and compassion, we celebrate unity and cherish the moments we share together.

Your purpose:

We're looking for a Global Senior Content Strategist to define and elevate Zenchef's brand voice across all markets. You'll design and execute a cohesive content strategy that inspires, educates, and connects with our audiences — from passionate restaurant owners to our key industry partners — while driving tangible business growth

‍ What you will do:

Lead Global Content Strategy

Design and continuously refine a cohesive content strategy that aligns with Zenchef's global brand vision — striking the right balance between B2B and B2C storytelling.

Ensure Zenchef's voice and messaging remain consistent and impactful across every channel — from paid media and social to editorial, product, and employer brand — while adapting tone and nuance to each market.

Brand Voice Development & Guardianship

Define, document, and continuously evolve Zenchef's tone of voice, incorporating insights from local markets to ensure authenticity and cultural resonance across all geographies.

Act as Zenchef's lead brand storyteller, shaping narratives that foster emotional connection, trust, and recognition — both in emerging and established markets.

Safeguard brand language coherence by equipping local teams and partners with the tools and guidance to communicate in one unified voice.

Market Collaboration & Localisation

Collaborate cross-functionally with marketing, sales, and local market teams to craft messaging that feels native, relatable, and aspirational for chefs, restaurateurs, and industry partners.

Deeply understand local gastronomy cultures and audience mindsets, translating Zenchef's global strategy into authentic local executions that maximize resonance and impact.

Develop storytelling toolkits and frameworks that empower market teams to connect with their audiences effectively while staying true to Zenchef's global voice and guidelines.

Content Creation & Execution

Lead the ideation and production of multi-format content — from paid ad copy and social media assets to sales presentations, webinar scripts, and event materials.

Own editorial planning and storytelling for major campaigns, product launches, and always-on activations that build brand affinity, spark engagement, and drive conversion.

Performance, Influence & Measurement

Partner with marketing analytics teams to define clear KPIs for content performance, translating insights into actionable optimisations and continuous improvement.

Champion creative and innovative storytelling formats — from video and long-form to audio and experiential — adapting each to the audience, channel, and objective for maximum impact.

REQUIREMENTS

What you bring to the table:

Extensive experience defining and developing brand tone of voice for both B2C and B2B audiences, demonstrated through impactful campaigns and major brand touch points in a global context.

A strong portfolio of emotionally engaging storytelling that not only inspires but also delivers measurable commercial results.

A proven ability to balance global brand coherence with authentic local adaptation, ensuring relevance across markets without losing identity.

Expertise in strategic messaging — crafting concise, performance-driven copy for paid media, and narrative-rich, community-building content for organic and social channels.

Exceptional communication and stakeholder management skills, including C-suite presentations, leadership narratives, and high-impact event content.

Experience thriving in fast-paced, high-growth environments, ideally within leading B2C or B2B brands in technology, hospitality, or food sectors.

Unique Advantages and Industry Context:

Join Zenchef's high-growth journey at the crossroads of gastronomy and food-tech — two of the most exciting and fast-evolving industries — and help shape a brand poised for global recognition.

Influence both the voice and evolution of how restaurants and hospitality professionals engage with technology in their everyday work.

Collaborate with diverse, passionate teams who value creativity, authenticity, and storytelling excellence — and who share a genuine love for the world of food.