Content Marketing Specialist

il y a 6 jours

Paris, Île-de-France Vaylens GmbH Temps plein

Company Description

vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit:

We're looking for an entrepreneurial and organised content and field marketer to turn vaylens into the go-to EV charging management software for fleet managers, charge point operators, and installers in France. This role will report to our Head of Marketing and work closely with our Business Development Director and Product Manager in France to produce valuable content and experiences that are worth remembering and coming back for. Our ideal candidate has one or a few years' experience as a content and/or field marketer for SaaS brands.

Job Description

Local demand generation:

Create, localise and optimise our demand-generation campaigns and sales assets (i.e., articles, one-pagers, reports, case studies, videos, email sequences, etc.); and implement on-page SEO and copy improvements across our French website based on user data and testing.

Local events management:

Plan, produce and coordinate all content, communications, logistics and deliveries for on-site and online events in France.

Local positioning:

Produce PR, co-marketing, and influencer activities in France, and conduct field research (i.e., surveys, interviews, and panels) to repurpose results into valuable content for our customers and partners in France.

Qualifications

  • You have impeccable writing and communication skills in French, but you're comfortable interacting in English with your teammates
  • You can share a portfolio and/or writing samples showcasing how you've translated business objectives and user data into successful content and/or campaigns
  • You understand that writing for algorithms does not outweigh providing value to our audience; you're meticulous in ensuring your writing speaks to our audience from the get-go
  • You are organised and can manage multiple tasks under time pressure
  • You are proactive and entrepreneurial, comfortable taking ownership in a market where things are still being built
  • You can travel across France to support your team at events once every 1-2 months
  • You have experience working with one or more of these tools: HubSpot, Salesforce, Google Analytics, Webflow, LinkedIn Ads

Additional Information

  • A purpose-driven company driving Europe's transition toward electric mobility
  • Passionate colleagues with a hands-on mentality
  • A safe and future-oriented workplace as part of the Kostal group
  • Flexible working hours and location
  • Great opportunities for career growth
  • Extras like gym or yoga class memberships, etc

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