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Senior Performance Art Director
il y a 2 semaines
Location
Paris
Employment Type
Full time
Location Type
Hybrid
Department
MARKETING
Hi, we're Back Market.
We're here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.
Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.
Are you ready to join us?
ABOUT THE ROLE
We're extending our in-house creative studio to build a new Performance Creative discipline and we're looking for a Senior Performance Art Director to lead the charge.
You'll collaborate within a dynamic international team, working closely with overseas colleagues, cross-functional partners, and reporting to the Senior Lead Art Director — while collaborating really closely with our performance & engagement marketing team to bring data-driven insights to life through creative ideas.
You'll be the creative mind behind our paid social and performance campaigns: someone who understands how to make people stop scrolling and feel something. You're as obsessed with CTR and CVR as you are with concept, design, and craft. And you know that performance and brand can (and should) feed each other. In short: you'll turn data into ideas, and ideas into scroll-stopping creative that performs.
YOUR MISSION (IF YOU ACCEPT IT):
- Lead the visual direction and execution of paid social and performance ad campaigns (Meta, TikTok, YouTube, Snapchat, Pinterest, Google, etc.), aligning Back Market's brand storytelling with business objectives like CTR, CVR, CAC, and ROAS.
- Design and produce a consistent flow of creative assets : static visuals, short-form videos, motion design, and carousels. Optimized for each platform and audience segment.
- Collaborate closely with our Performance & Engagement Marketing team to understand goals, audience behavior, creative testing strategies, and results - and iterate accordingly.
- Bridge Brand & Performance: ensure every asset converts and feels unmistakably Back Market, bold, witty, human, and crafted.
- Experiment and learn: build creative testing roadmaps, push new formats, and turn insights into creative opportunities.
- Ensure creative output is both on-brand and conversion-oriented, balancing Back Market's distinct tone of voice with platform best practices and performance insights.
- Champion performance creative as part of the brand storytelling ecosystem, where even the most conversion-focused assets feel fresh, human, and on-brand.
- Partner with external creators: designers, illustrators, animators, filmmakers, and experiential designers, to push creative boundaries and bring campaigns to life.
- Elevate Back Market's brand impact globally through highly crafted, breakthrough creative.
- Push the brand's mission "do more with what we already have" into the future with bold, innovative creativity.
- Long-term goal: define and develop a distinct visual world and social identity across Back Market's social media channels, ensuring long-term brand cohesion and recognition.
YOU ARE IN THE RIGHT PLACE IF YOU HAVE:
- Fluent english is mandatory
- 8+ years of experience in art direction, design leadership, or a related field, with a strong focus on paid social and performance marketing.
- Proven experience crafting and scaling high-performing and high-quality creative assets for social ads (Meta, TikTok, YouTube, etc.)
- Deep understanding of social platform best practices, trends, and formats to reach high performance
- A strong grasp of creative testing methodologies, A/B testing, and using performance metrics to inform creative decisions.
- A strong design leadership mentality, with the ability to mentor, guide, and elevate creative teams.
- A strategic mindset, and strong communication skills. You have the ability to align brand storytelling with business goals while maintaining exceptional creative quality. You can present ideas clearly and persuasively to both creative and non-creative stakeholders.
- Mastery of design tools (Adobe Creative Suite, Figma, etc.) and a strong understanding of motion design, typography, and composition.
