Global Digital Manager
il y a 2 jours
Position Overview:Brand: EviDenS de BeautéContract: Fixed-term contract – Maternity leave replacementLocation: ParisThe Global Digital Manager is the guardian of EviDenS de Beauté's international digital strategy. He/She oversees all digital levers (e-commerce website, CRM, acquisition – organic & paid, content, data, innovation, etc.) to drive brand awareness, desirability and revenue, while preserving the ultra-premium DNA of the brand.Main Responsibilities:1. Global Digital Vision & StrategyDefine EviDenS de Beauté's global digital vision, aligned with the brand's ambitions (business, image, customer experience).Lead the global digital roadmap: e-commerce, CRM, acquisition, content, data, etc.Set clear objectives for each lever (acquisition, conversion, loyalty, retention, etc.).Steer and monitor commercial performance.2. E-commerce & Omnichannel Customer ExperienceDeploy the e-commerce strategy in line with the brand's overall strategy.Oversee the strategy for selected marketplaces and premium digital partners.Ensure a consistent and seamless online brand experience.Foster an omnichannel approach: synergies between digital, boutiques, spas, counters and retail partners (online/offline CRM).Build and manage the digital commercial calendar: product launches, key brand moments, special operations, exclusive offers, etc.3. CRM, Loyalty & Customer DataDefine the global CRM strategy: segmentation, journeys, triggers, automation, loyalty and relationship programs.Design and roll out a premium customer relationship journey.Oversee the collection and exploitation of customer data (first-party data, purchase behavior, digital engagement).Implement global customer dashboards: LTV, purchase frequency, customer profiles by region, purchase mix, entry channels.Coordinate global CRM and e-mail campaigns (templates, scenarios, guidelines).4. Brand Content, Social Media & InfluenceDefine the global digital content strategy: brand content, skincare editorial, expertise storytelling, etc.Oversee the international paid social media strategy.Lead influence / KOL campaigns.Guarantee consistent brand image across all content: tone of voice, visuals, motion, video, premium universe.Develop innovative formats: digital masterclasses, live shopping, expert video content, filmed rituals, collaborations with facialists / experts.Ensure 360° coherence between image, content, offers and performance across all digital touchpoints.5. Digital Media & AcquisitionDefine the global digital media strategy: paid search, paid social, display, retargeting, affiliation, digital partnerships.Ensure alignment between media campaigns, the digital commercial calendar and product launches.6. Data, Performance & SteeringChampion and foster a data-driven culture within the EviDenS de Beauté digital ecosystem.Oversee reporting on the global KPI framework across all levers (Awareness, Engagement, Conversion, Loyalty).Qualifications:Master's degree (Business, Marketing, Digital or equivalent).8–10 years' experience in digital, ideally within beauty, luxury or a premium international environment (skincare, fragrance, fashion, spa, lifestyle).International experience: market management, multi-country or multi-region coordination.Strong command of e-commerce KPIs, commercial animation tactics and customer journey optimization.Comfortable with e-commerce and analytics tools.Excellent cross-functional coordination, project management and prioritization skills.Proven experience in team management.Agile, pragmatic, and solution-oriented mindset.
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il y a 5 jours
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il y a 2 jours
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il y a 2 semaines
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