Ambassador & Marketing Responsible
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Objectifs principaux :
Reconstruire le programme ambassadeur de A à Z
Avoir une communauté d’ambassadeurs qu’on peut déployer à tout moment (online/offline)
Générer du business via les ambassadeurs (plus ils génèrent des bookings plus ils sont récompensés)
Missions générales :
Développer et animer une communauté d’Ambassadeurs
Recruter des ambassadeurs de qualité et avec nos valeurs
Gérer la communauté (échange téléphonique, WhatsApp pour activer les Ambassadeurs, stratégie pour fédérer)
Manager 12 ambassadeurs leaders répartis dans 12 régions de France
Entrainer les ambassadeurs à présenter EF et en faire la promotion
S’assurer des bonnes relations entre EF et les ambassadeurs
Organiser et participer à la mise en œuvre d’événements Ambassadeurs.
Travailler main dans a main avec les BD offline
Organiser des événements récurrents pour renforcer la communauté
Staffer nos événements et nos salons
Assurer des présentation EF dans les écoles de nos ambassadeurs
Effectuer des opérations de street marketing
Présence aux événement internes
Manager un alternant dans la création des challenges réguliers pour aider le marketing EF :
Création de contenu social media / testimoniaux
Présence sur les réseaux sociaux des écoles / BDE etc.
Booster nos performances organiques online
Développer des idées créatives pour développer le business via les ambassadeurs online et offline.
- Suivre les KPIs et aider à l’analyse des performance
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