Creative Strategist
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- MULTI-BRAND DTC GROUP Remote Worldwide Â
· Full-time freelance Â
· Long-term Â
· EN speaking (native level) Read this before applying: this seat is for someone who has already scaled performance creative on DTC brands doing $500K+/month. If that's not you yet, this one isn't for you. WHO WE ARE A fast-growing, profitable multi-brand DTC group. We run several brands in parallel across three niches cosmetics (our #1 category) , home & lifestyle, and sports, selling into English-speaking markets (US, UK, CAN, AUS). We ship primarily on Meta Ads, we test at high velocity, and several of our brands are moving from testing into 7-figure territory. This is a long-term seat, not a one-off gig. THE ROLE You own creative strategy across our brands. You brief, you iterate, you kill losers, you double down on winners. Our media buyer executes on Meta; our video editor turns your briefs into finished videos. Your job: feed the machine with concepts that convert, every day, at volume. WHAT YOU'LL SHIP (per brand)
- 100+ static concepts / week (production pipeline already automated, you brief and iterate)
- 25–30 video briefs / week (UGC, street interview, VSL, native scripts)
- A weekly winners/losers report with data and next hypotheses YOU'LL FIT IF
- You've owned the creative side of a DTC brand doing serious monthly numbers
- You read CPM, CTR, CPC, CPA and ROAS like a newspaper, and turn them into new iterations within 24h
- You ship 100+ statics a week without panicking
- You're fluent in English (US + UK copy quality reflects on our brands)
- You live inside modern AI tools (speed matters more than perfection) THE AI STACK (daily) Claude (scripting, briefs, hooks) Higgsfield (AI UGC, UK/US voice) Kling (video gen) Â
· NanoBanana (image gen) CapCut/Premiere (reviewing edits) TrendTrack / Foreplay (competitor tracking). If you're still doing everything manually, this role isn't for you. NOT FOR YOU IF
- You come from agency/corporate creative with no direct performance accountability
- You've worked on big brands but only on the "brand" side, never lived by ROAS
- You need two weeks to ship five statics
- Your portfolio is a mood board, not ads with metrics NICE TO HAVE Deep cosmetics experience (skincare / haircare / body / makeup)
- highest priority Home & lifestyle or sports DTC A UGC creator network (US/UK) Voice-over sourcing Basic self-editing as backup COMPENSATION Freelance, full-time, long-term, based on profile and experience.
HOW TO APPLY
Send exactly these five, nothing less, nothing more: 1. Portfolio of static AND video performance ads (with metrics, anonymized/blurred is fine) 2. 3 recent winners with real numbers: Spend / ROAS / CTR / CPC / CPA 3. Recent examples in cosmetics/healthcare/skincare/well including VSL, cartoon, native ads, direct-response 4. The 2 biggest DTC brands you've worked on (name them, or give the monthly revenue range if under NDA) 5. Your daily capacity + your monthly full-time rate Generic portfolio with no metrics = no reply. We look forward to meet you
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