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Brand Manager
Il y a 2 mois
Description du poste
Apprenez un métier d’avenir en alternance avec OpenClassrooms.
OpenClassrooms recherche un Brand Manager
- (H/F) en contrat d’apprentissage pour un de nos partenaires dans le secteur de la communication, pour préparer une de ses formations diplômantes reconnues par l’État.
Attention : cette offre ne s’adresse qu’aux candidats à l’alternance qui effectuent leur formation avec OpenClassrooms. Seules les candidatures répondant à ces critères seront étudiées.
Avec OpenClassrooms, vous apprendrez un métier avec une pédagogie mêlant 20% de théorie et 80% de pratique. Résultat : à l’issue de votre formation, vous êtes 100% prêt à l’emploi.
Une fois votre diplôme en poche, nos équipes épaulent chaque profil dans la recherche d’un employeur, nous permettant d’afficher un taux d’insertion de nos étudiants en entreprise de plus de 80%.
Si votre candidature est retenue, votre scolarité sera entièrement financée par votre employeur.
Vos missions en tant que Brand Manager
- (H/F) en alternance :
- Définition et participation à la mise en œuvre de la stratégie communication de l'association, en étroite collaboration avec l'équipe de direction ;
- Elaboration et participation à l'élaboration de stratégies de présence sur les différents réseaux sociaux ;
- Sélection des canaux de communication les plus adaptés aux besoins et aux publics cibles ;
- Création et publication de contenu (articles, vidéos, audio, images, stories, etc.) adapté à notre cible ;
- Organisation d'évènements de communication externe (congrès, stands, visite de chantier, etc.) ;
- Evaluation régulière de la performance des stratégies en ligne ;
- Surveillance et optimisation de la réputation en ligne de l'association ;
- Analyse, préparation, voire la présentation des rapports de performance concernant les stratégies adoptées ;
- Exploration des réseaux sociaux et proposition d'idées de communication novatrices ;
- Prospection pour trouver de potentiels partenaires ;
Missions Diverses :
En tant qu'association fortement dépendante des subventions publiques, représentant 50% de nos ressources, nous constatons une érosion progressive de ces dernières. Parallèlement, bien que nos prestations de chantiers solidaires auprès de partenaires privés soient appréciées, elles demeurent marginales, ne représentant que 4% de nos ressources.
Nous souhaiterions solliciter votre expertise pour nous aider à élaborer une stratégie de communication efficace et créer des supports adaptés afin d'augmenter cette part à 20% en 2025, puis à 30% en 2026. Votre créativité et vos compétences seront essentielles pour nous aider à diversifier nos sources de financement et à assurer la pérennité de notre mission.
Poste basé à Lille (Hauts-de-France). Travail en hybride.
Rythme d’alternance et présence
En entreprise :
Du lundi au vendredi
Périodes de travail de 8 heures
Repos le week-end
Travail en journée
En entreprise : 4 jours par semaine (jours au choix) avec présence réduite à 3 jours 1 à 2 fois par mois
En formation: 1 jour par semaine + 1 jour supplémentaire 1 à 2 fois par mois
Profil recherché
Profil recherché :
- Avoir une formation en marketing, communication ou autre domaine similaire ;
- Maîtrise des différentes stratégies de communication sur les réseaux sociaux ;
- Connaissance des techniques de création de contenu attractif ;
- Capacité d'analyse et de reporting ;
- Autonomie et curiosité pour la prospection de partenaires ;
- Sens de l'organisation et du travail en équipe ;
