Internship - Social Media & Communications Intern EMEA - ESTEE LAUDER - JULY 2024
il y a 1 semaine
Key Responsibilities:
Go-To-Market Campaign: contribute to creative BIG IDEA ideation & strategy building for brand important campaigns from Earned & Owned media lens to EMEA markets;
Social Agency Partnership & TikTok Acceleration: support the development and execution of social piece for brand campaigns and activations in partnership with regional social agencies; contribute to TikTok Acceleration and coordinate with internal teams and agency partners to share social strategy, creator briefing, product seeding, content validation & results monitoring.
Competitor Review & Social Performance Monitoring/Reporting : keep an eye for competitors; DATA person in the consumer marketing team - track and analyze social media performance metrics, with a specific focus on TikTok, META, Google Search for each campaign launch, and provide insights and recommendations for optimization.
Communications : support on Press outreach, event ideas & guideline cascading with EMEA markets and facilitate the process of communication in between Global (based in New York) – EMEA headquarter (Paris) – Local Markets (affiliates); contribute to internal communications by sharing out brand information within the company & organizing employee events
KEY TASKS:
Go-To-Market Campaign: Support on consumer insight data collection & analysis; Contribute with creative ideas during brainstorming sessions; support to build social media strategy in the GTM deck ; adapt/ optimize Global GTM deck to be more EMEA relevant
Social Agency Partnership & TikTok Acceleration: Collaborate with social agency partners in daily operations, including creator brief creation, product seeding, creator content validation, creator content results monitoring; Conduct TikTok newsletter to inform team on the most trendy topics in social
Competitor Reviews & Social Performance Monitoring/ Reporting : Conduct competitor reviews & analysis reports; Track & Analyze social media performance metrics for brand campaigns (tools: Tagger, Dush Hudson, Google Trend) and build campaign post-mortem reports with key takeaways.
Communications : Support on communication pillars guideline building & cascading (press, events); Conduct weekly 360 consumer marketing newsletters to facilitate the communication between Global-EMEA-Markets; Work closely with internal communication team and organize employee event (if needed)
Qualifications
Educational Field/Skills Required:
Master’s degree in marketing, Communications, Digital Media, or a related field. (Ideally Master 2)
Strong creative & writing skills, attention to detail.
Creative thinking and ability to generate engaging content ideas, with a specific focus on TikTok.
Strong organizational skills and ability to multitask in a fast-paced environment.
Proficiency in social media platforms including TikTok, Instagram, Facebook, Twitter, LinkedIn, and others.
Good understanding of social media analytics tools (Tagger, Dash Hudson, Google Trend…)
Fluent in English.
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