Work-study Marketing

il y a 3 semaines

Lyon, France Nexans Temps plein

VOUS INTÉGRER DANS L'ENTREPRISE

Chez Nexans, notre vision globale est d'électrifier le futur. Au sein du Groupe, cela signifie innover au-delà du câble pour apporter différenciation et valeur ajoutée à nos clients, grâce à des services et des solutions innovantes.

Nexans reconnaît les différences qui rendent chaque salarié précieux et unique. La diversité est la clé de la performance et de notre ambition globale de conduire le monde dans la transition énergétique vers une planète durable. Nous le savons par expérience. Toutes les différences sont appréciées et respectées chez Nexans. En conséquence, vous serez un acteur clé d'une organisation multinationale où nous cultivons la culture commune du partage. C'est pourquoi nous encourageons la diversité dans nos recrutements - Apportez la vôtre à Nexans, elle est la bienvenue

Organization

Function : Assistant Marketing & Communication Country: France Location: Lyon Supervisor: Direct report to the Acceleration Units Director

Context

Nexans has initiated a major strategic shift from a cable generalist to a pure electrification player all along the value chain, from generation to usage through transport and distribution. Nexans shifts from volume growth focus towards value scale focus, with the ambition to develop innovation based on a deep understanding of customer usages, the need of sustainable development solutions and the development of differentiating and disruptive systems and solution offers, leveraging digitalisation and partnerships. In line with this strategy, Nexans is willing to accelerate the scale up of the Acceleration Units (Nexans Solar Technologies, Nexans Machinery, Nexans Cryogenics, Nexans Superconductivity) which are technology incubators focussed on growing promising markets (LH2, Powering up cities due to the electrification trend, industrialisation of new cables and finally the solar energy) and shall play a role in the energy transition.

Purpose

The aim of the Acceleration Units is to support the energy transition with offers addressing current challenges due to the conventional ones. Developing their offers and technologies in order to deploy it at scale with the optimal time to market while taking in account the return on investment and the satisfaction of stakeholders. In order to achieve our objectives, marketing and communication excellence becomes a must to support the business orientation founded on offer management, value creation for customers, and communicating intensively through hard and digital channels.

Areas of responsibility

Main Overall areas of responsibility He/She is responsible for the market analysis for assessing the market demand and potential for the Business Unit that will be integrated into our strategic plan He/She will develop a set of marketing tools such as Power Points presentation, improvement of our websites, sourcing communication assets in order to reinforce the quality of our presentations, and visibility in the market He/She will develop a communication plan ensuring the brand recognition of the Acceleration Units including social media, exhibitions, conferences Main tasks and activities Contribute to the definition and implementation of the strategy at the Acceleration Unit level thanks to the market positioning and sizing Support the development of our offers that shall ensure their clear differentiation and value creation for customers Contribute to key events, either internal or external for the organization of them and the supportive communication assets Propose and implement tools for developing our marketing and communication excellence linked to disruptive technologies Contribute to the identification of potential customers, key contacts and leads / opportunities Develop communication assets that shall contribute to the quality of our communication and presentations Attend trade shows in order to support the identification of market players and market trends definition

Key Interfaces

Internal Relations: Collaborates with units Nexans MCS Management, Corporate Marketing and Communication, Engineering teams, operational staff, etc. External Relations: Interacts with customers and prospects, engineering offices, Professional Associations, subcontractors and partners (Key Vendors)

Expected results

Achievement of the ambition of brand recognition and new potential identification: Supporting the Transformation and Change Management Offer Value creation, offer differentiation, Strategic market positioning Brand awareness

Required skills, know how & experience

Technical skills : Expertise in Marketing Expertise in Communication Strategic thinking Market analysis Business development General knowledge of Windows pack Fluent English Professional behavioral skills: Results orientated Social skills Capacity for analysis, synthesis and structuring (process and reporting) Capacity for discernment, decisions and sense of operational responsibilities Team work Customer and partnership orientation Animation and Adaptability Commitment and ability to motivate

UNE CULTURE TOURNEE VERS LA CROISSANCE

Nos salariés partagent les mêmes valeurs : nous sommes des pionniers de la transition énergétique, déterminés à respecter les normes de performance les plus élevées et unis pour atteindre notre objectif ambitieux.

A l'échelle individuelle, notre culture de croissance est fondée sur la confiance et la collaboration. Nous souhaitons vous intégrer comme un membre précieux de notre équipe. Afin de favoriser votre intégration, nous croyons en l'autonomie, tout en encourageant le partage des connaissances au sein de notre organisation.

PROGRAMME DE COOPTATION

Si ce poste n'est pas fait pour vous, mais que vous avez un/e ami/e qui pourrait être intéressé/e, n'hésitez pas à lui transférer cette offre d'emploi

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