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Product Marketing Manager
Il y a 4 mois
The Product Marketing Manager is responsible for assisting and advising on the global product strategy for products within their assigned product categories. S/he will bring the Voice of the Customer (VOC) to the organization in discussions around new product introduction and research and development prioritization.
Essential Job Functions
- Advises and assists with the global product positioning strategy, inclusive of tiered product lines, to include messaging, focus areas, competitive matrix development, advantages, and features and benefits of the assigned product categories.
- Advises and assists with the product pricing strategies for all assigned categories (MSRP, Contract pricing, etc.) to be reviewed and approved by Finance.
- Advises and assists with the product lifecycle (product rationalization) from launch to product end of life (EOL) in conjunction with other departments as needed.
- Advises and assists with the global voice of the customer in new product development, design specifications, and prioritization of projects within the categories. Participates in overall R&D prioritization discussions.
- Advises and assists with identifying core messaging and target audiences globally for each of the positioned products as well as developing and implementing strategy for promotional items and marketing messaging for products within managed categories. Works with other Marketing Communications to ensure marketing materials, inclusive of banners, brochures, catalogues, web, and social media, are aligned with the company's Mission, Purpose, Vision, and global brand standards.
- Advises and assists with the creation, review, and reporting of global demand forecasting for products under his/her management.
- Identifies and evaluates Business Development targets within her/his categories.
- Designs and delivers effective sales and product competency training for products within categories in partnership with other departments as needed.
- Assists with field-based activities as required in support of direct and strategic partner selling activities including:
- Supporting regional distributor reps in building brand-specific demand for Safeguard products.
- Supporting Fed/Gov sales team as needed by attending events, visiting regional military installations, assisting with NET (New Equipment Training).
- Supporting direct sales efforts in Law Enforcement, Education and Public Access by assisting with NET and attending industry/regional trade shows as needed/directed.
- Bachelor's degree in a related field of study
- 5+ years of product marketing experience
- Previous experience in trauma medicine or prehospital medical device industry strongly preferred and may be considered as a substitution for the product marketing experience
- Proficient in product portfolio management
- Passion for medicine, saving lives, and medical innovation
- Strong interpersonal skills
- Proficient public speaker, oral communicator, and comfortable speaking to large audiences
- Computer proficient to include web browser/internet search, Microsoft Outlook, Word, Excel, and Power Point capabilities. Technical competence includes the ability to learn new software and systems
- Open to international travel
