Digital Marketing Product ManagerPermanent contractRueil-Malmaison, France
il y a 1 mois
Digital Marketing Product Manager
Permanent contract|Rueil-Malmaison|Communication / Marketing
Digital Marketing Product Manager
Rueil-Malmaison, France Permanent contract Communication / Marketing
Responsibilities
Within the Remarketing department, your mission will be to develop our digital marketing, advertising and growth hacking activities around our e-commerce platforms for the resale and leasing of used vehicles to individuals and professionals (ALD Carmarket). You will be working in a young and dynamic agile structure with a start-up spirit, reporting to the Head of International Marketing & Data.
Job role
Take the lead on central marketing initiatives and team management, ensure the framing, prioritization and "agile" deployment of new digital marketing projects and campaigns Implement international digital marketing actions, communication strategies, campaigns, KPI definition and other processes to achieve business and marketing defined objectives with management and subsidiaries in a B2B/B2C framework Optimize the SEO performance of the e-commerce platforms and manage paid advertising campaigns from A to Z Coordinate advertising campaigns via Google, Linkedin and Meta Ensure the "product management" of the Digital Marketing tools – Eloqua, mailjet, AB Tasty, SEO, advertising tools etc. Maintain/Enrich digital marketing key assets (segmentation/data engineering/Marketing Dashboard on Salesforce and Power BI) through the prospect/customer life cycle, make them apply in B2B/B2C and monitor/optimize country use Develop customer knowledge, analyze campaign results and make recommendations Train and guarantee functional support to subsidiaries on digital marketing tools Coordinate the different service providers, monitor the budget and ensure ROI
Profile required
To succeed in this role, you have the following skills and experience:
Qualified lawyer with at least 8 years of relevant working experience within a reputable law firm and/or in-house within an international organization/financial institution. Solid knowledge of privacy and outsourcing rules and regulations and understands how these apply for an international group of companies operating in a financially regulated environment; Exceptional interpersonal, communication and influencing skills required to be effective across all levels in and outside of the international organization of Ayvens; A can-do mentality’; and Able to act swiftly in a fast-paced environment while maintaining the highest levels of quality, confidentiality, reliability and integrity-
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