Flexis - Brand Experience Manager CDI H/F
il y a 3 semaines
Flexis is the new company in the green logistics sector, with the mission to create more sustainable societies and change the way we move through cities.
Do you want to play a key role in providing innovative solutions to the current and future challenges of urban mobility and decarbonization?
Are you passionate about digital transformation, creating exceptional customer experiences, and teamwork to achieve excellence?
Join us to shape the future of sustainable mobility
The role you could fill :
Under the direction of the Marketing and Communication Director, your main goal will be:
- to optimize the B2B customer experience at each stage of the customer journey and co-construction with the company's teams by developing an integrated strategy across all channels (digital, events, communication, etc.).
- to promote a memorable and immersive B2B experience and to contribute to shaping and communicating our vision and mission.
Key responsabilities include but are not limited to:
- B2B Communication Strategy: participate in designing a targeted experiential communication strategy. Develop a consistent, distinctive, and impactful brand presentation across all communication channels.
- B2B Client Experience Management: Analyze the B2B customer journey to identify friction points and implement innovative solutions that enrich the client experience at every interaction.
- Digitalization and Personalization: Lead digital initiatives to improve client interaction by integrating personalization and analytical tools for a tailored experience.
- B2B Events/ experiences: Design and execute targeted events that enhance the brand and strengthen relationships with our professional clientele. Lead the launch of new products and services: fair, roadshow, exclusive experiences, tests-drive…
- Use analytical tools to measure the impact of our strategies and adjust based on client feedback. Keep track of market trends, study consumer markets, and competitors' activities.
- Budget management. Agency Collaboration and Management.
Frequent travel to Lyon and across Europe.
What you bring :
- Experience: At least 5 years of experience in B2B marketing with/or expertise in client experience management, events, and the development of multi-channel communication strategies. Experience in the premium automotive sector is highly appreciated.
- Skills: knowledge of B2B market challenges, advanced skills in client data analysis, and the ability to innovate and personalize the client experience. Knowledge of CRM systems is an asset. Professional proficiency in French and English required. An additional language is a plus.
- Qualities: Excellent communication skills, autonomy, the ability to work synergistically with diverse teams, creativity, results-oriented, leadership, teaching ability, a strong sense of the customer, and analytical and synthetic thinking.
You’d like the entrepreneurial challenge of setting up a new customer experience from a blank canvas?
We want to hear from you
Flexis :
We want to become the primary provider of electrified last mile delivery services through connected solutions and vehicles for our B2B partners and customers.
To make this project come true, the future Joint Venture Flexis will receive initial funding and support from two major actors of the commercial vehicle sector.
We are a team of diverse peers looking to create a future company which will grow to 100+ collaborators over the next six months.
We aim to make this project raising significant investments and reach rapidly a significant size with sales in excess of 2Bn. We are thinking big and fast. We will operate at the junction between electric vehicles and the digital world.
Being part of the team will offer you a strong opportunity to work on a Joint Venture creation and bring your passion, experience, startup mindset to move forward with a more sustainable environment.
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