CDI - Head of Social Media (Brands) (F/H/X)

il y a 3 semaines

NeuillysurSeine, France Sephora Temps plein
Date: May 21, 2024 Location:

NEUILLY SUR SEINE, FR

Head of Social Media - Brands (M/F/X)

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.

You will excel and enjoy this position if you are ready to actively handle the following missions :

PROJECT MANAGEMENT - BRANDS & PARTNERSHIPS

Elaboration of social media strategy for selective & exclusive brands (Strategy/Timeline & Content). Privileged contributor to the social media strategy of our social networks in connection with Countries & Stores. Ensuring our editorial line and values are respected in brand collaborations. Definition and execution of Sephora's monobrand animation plan on European social networks, in close collaboration with our partner brands and internal services (Brand Marketing & Offer). Translation of this animation plan into deployable assets on Sephora Europe's social networks: writing creative briefs for countries, adaptation and delivery of assets, uploading elements for France. Active participation in events organized by our partner brands (press trips and other mobility opportunities). Contribution to various projects led by the Social Media department (influence, events, external partnerships, etc.). Ensuring compliance with the Sephora editorial charter.

ANALYTICS

Defining the KPIs to be monitored within the framework of our brand social media campaigns. Producing internal monthly reports and business reviews for our brands using our Emplifi tool. Optimizing the brand-related Social Media strategy according to the evolution of associated KPIs. Identifying upcoming trending brands by analyzing their Earned Media coverage in Europe, using our Radarly tool.

SOCIAL MEDIA MANAGEMENT

Contributing to the development of social media strategy and editorial planning for EME, with particular attention to the visibility of our partner brands and various trends on social networks. Creating content in line with platform algorithms (Instagram, TikTok). Writing Social Media briefs (in English) and newsletters for our European markets, for local implementation. Implementing Brand plans (in French) for France (Facebook, Instagram, TikTok...).

MONITORING

Staying up-to-date with the latest trends and competitive news to continue making Sephora the beauty leader on social networks in Europe.

Do not hesitate to

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