Marketing Director Haircare

il y a 3 semaines

Paris, France Estée Lauder Companies Temps plein
Marketing Director HaircareDescription

Context

Haircare is a fast growing, dynamic and entrepreneurial business around 2 mythical brands: Aveda and Bumble and bumble.

The Marketing Director will be responsible for driving the growth of Aveda and Bumble and bumble in established markets and launching in new and exciting markets within EMEA.(Europe, Middle-East and Africa).

The right candidate will feel personally aligned to the Aveda and Bumble and bumble Mission of Care with a passion for Haircare.

As a future Marketing Director, you will:

  • Be the strategic marketing & online & retail champion and brand equity guardian of Aveda and Bumble and bumble in EMEA

  • Lead and deliver the EMEA marketing strategy, sharing with Global Marketing and Global online implementing with all EMEA markets

  • Ensure articulation of the Aveda and Bumble and bumble mission, desired image and positioning, ensuring consistent communication of the brand throughout EMEA, both internal and external

  • Oversee implementation of the 360-communication plan across Marketing, Digital, Social, Visual Merchandising, GRM, PR, Events, E-commerce, salon, brand.com and Retail

Responsibilities

More specifically, as a Haircare Marketing Director, you will lead and coordinate the following missions:

1. EMEA Marketing, online, media and Retail Strategy

  • Lead and deliver the EMEA strategy and embed in markets while also providing ongoing strategic direction to the EMEA Brand General Managers and Marketing Managers and online managers to support delivery of their annual budget

  • Work closely with EMEA markets on new salons, Free Standing Store, Specialty Multi, e-partners, new brand.com sites and Department Store launches, providing strategic direction on product line-up, store design, visual merchandising, image selection, trade program and launch programme

  • For online specifically : coordinate actions with the dedicated Online teams to cover 7 brand sites (Hub) and lead 4 stand alone sites on top of brand.com management there are the e-partner co-management with ELC online corporate and ad hoc support to markets on pit (from presentation to assets creation)

  • Responsible for setting advertising investment priorities and strategy, in alignment with marketing calendar and sales objectives by channelOversee creation of the visual merchandising strategy for EMEA to ensure it supports and enhances the marketing calendar, driving footfall into store and online and creating a coherent brand experience for both Salon, online and Retail guests

  • Lead the EMEA innovation proposal submission annually, gathering input from Education Director and EMEA Markets to determine high value strategic opportunities for EMEA.

  • Continuous input into Global and online Marketing and Global R&D of EMEA consumer/trade/competition facts and data to help construct objective marketing intelligence insight needed for comprehensive global development

  • Lead new consumer insights as NPD (new tool) and KCI

  • Advice on portfolio strategy from product mix to product delisting

2. Leadership of EMEA Marketing Team

  • Contribute to the continuous development and updating of the EMEA Marketing Calendar based on the Global Calendar. Develop an additional regionally led campaigns where gaps in global offering identified

  • Liaise with Global Marketing to collect relevant information relating to the EMEA marketing calendars and annual global business reviews. Monitor EMEA countries’ sales performance and usage of A & P monies and recommend corrective action as necessary throughout the year

  • Manage forecasting process to ensure launch potential is maximized for the region and budgets/demand planning are aligned. Approve all market forecasts before submission to Global Forecasting – and take corrective action where necessary

  • Work closely with markets to drive best practice sharing across the region

  • Approve all consumer and trade media plans from the EMEA countries

  • Approve Marketing Manager collateral recommendation from Global Marketing for distribution to the markets for timely translation, printing and packing

3. Support of EMEA ELC Sustainable Team

  • Support new ELC VP GCCS earth Month communication (Meeting, brief, speakers, PR)

  • Be a sponsor for the Women leadership program

4. New Markets

  • Analyze new market potential across the EMEA region

  • Lead all ‘new market’ marketing launch activities: consumer test, product test, product line-up, pricing, calendar approval with Global Marketing, collateral development, marketing and PR launch strategies until new market marketing team established

  • Lead with team new brand.com site opening from technical to media plan

  • Induction of Marketing Managers and brand managers in ‘new markets’ and support them closely for year one of launch

  • Regularly update the Aveda and Bumble and bumble brand presentations to reflect the latest brand and launch activity

Qualifications

Your profile :

As a future Aveda and Bumble & Bumble Marketing Director, you :

[Experience and hard skills]

  • Possess an extensive experience in marketing, media, retail and online with demonstrated success, preferably in the professional salon hair and/or prestige retail industry

  • Possess an experience of working in a regional role (highly desirable)

  • Possess a sustainability and communication expertise knowledge

[Strong and key soft skills]

  • Think Strategically: you take a broad view of the business, industry, and consumer environment to anticipate and plan for the future. Identifies the focus and defines where to play, how to win and what capabilities are required.

  • Are an engaging Leader : due to the high interaction with Global and online Marketing, multiple markets and cultures, the role requires an leader with strong interpersonal skills

  • Are able to influence without authority

  • Demonstrate Learning Agility: ability to anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demand.

  • Build Collaborative Relationships: builds relationships based on trust and respect

  • Promote the inclusion of diverse knowledge, skills, and experiences to achieve results

[Langage]

  • Master English and other European languages (distinct advantage)

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