Product Manager
il y a 4 semaines
Job Purpose
We will give you a product group to manage commercially – Build strong dealership relationships to maximise sales, profit, brand awareness and purchase consideration for France. Guided by our Pan-European strategy, you’ll rigorously analyse your Soundbar (+ Receivers, Turntables, DVD-Blu-Ray players) product group to set annual budgets and forecasts. From there, you’ll be a motivating partner to the sales and brand activation teams tasked with executing your plans, using your data-driven insights to adapt strategies for the local market.
Maximise Implement sales & marketing strategy in charge to maximize sales, profit, higher market share and contribute to Sony Home Entertainment/ BRAVIA Brand strength within France.
Follow the lifecycle of the category's products.
Maximise the sales and profit. Minimize/reduce inventory risk given the product and brand activation / Marketing mix.
Responsible for generating in-depth market knowledge to identify opportunities and risks.
Moreover, define line-up priorities, drive product launch and make pricing decisions in line with global guidelines.
Ensure a good market position of Sony in terms of Net Sales, MP and market share.
Foster Outstanding User Experiences through collaboration with other product categories and support prioritization of resources that deliver best propositions for our customers and best overall results for Sony France.
Drive channel strategy and develop channel/dealer relationships strongly to expand & strengthen distributions for sales and profit maximization.
Enriching business partnerships with key dealers to cultivate customers further.
Key Responsabilities
Market analysis, GFK analysis, local feedback, to understand key drivers and growth factors (pricing, line-up, distribution channels)
Market evolution to review the product range
Apply the SLC *Way-of-working for your Product Category (*SLC = Selection, Location, Condition)
Prepare competition overview & benchmark
Monitor progress against agreed budgets, targets and plans or an- revised estimates on a regular basis
Understand sell-out and competitive landscape
Product marketing / Drive product launch
Define business strategy suggestions covering pricing, advertising & promotion, product-line up and market segments
Communicate with sales organisation for product launch, promotional activity, pricing, distribution strategies.
Weekly review of net sales and profitability development and fast decision for necessary pricing actions
Understand retail pricing structure to propose the best offers on promotional opportunities
Develop comprehensive promotion to enhance the value of the product range
Coordinate European promotions implementation for France
Support Sales in their promotion activities through physical support, presentation materials.
Manage Product life cycle (Model launch QTY, EOL management, tactical pricing)
Take timely and appropriate action in case of product rework/recall when happened for all models
Manage and monitor inventories (D/S control, IFC)
Set monthly & rolling Forecasts and input in SAP
Manage monthly PSI in order to maintain quality inventory of products in coordination with planning department in Europe and Japan
Consolidate sales forecasts and monitor allocation plan when necessary
Manage SKUs, take actions against slow-moving products and realize M/S & IFC targets
Forecast sales using standardized models for non-key product
Creation, implementation and evaluation of sales forecast accuracy ± 10%)
Monthly visit to the key stores to review the Sony Mobile presence of products & tailored Product Communication (together with MarCom)
Qualifications & Experience
Product Marketing business experiences & proven experience in a similar role.
Experience in sales forecasting and sales evaluation
Open mind and international experience
Team player – experiences heading teams/direct reporting lines
Entrepreneurial skills to react to the rapid moving dynamics
Relationship building & influencing skills
Significant analytical skills Experience with commercial reporting & analysis
Proven experience and knowledge of the consumer electronics industry; Competitors, Retailers and Consumers.
Able to work in a fast moving market
IT knowledge of SAP, SAP BW, PowerBi, PC skills (Word, Excel, PowerPoint etc)
Commercially-minded, probably with a sales background in a FMCG or Consumer Electronics environment
Bachelor or Master degree in Business Administration, Economics or similar
A results-oriented motivating leader and natural team player
Ambitious, entrepreneurial and highly professional
Ideally well-versed in consumer marketing
Excel expertise (incl. Pivot tables) combined with the ability to analyse and interpret data which lead to great business plans
Ability to “think BIG” and readiness go the extra mile
Willingness to travel within France and internationally mainly to our European Sony Headquarter in South-West London
Strong drive to win with a creative and results focused mindset.
Strong ability to work and deliver in a rapidly changing environment.
Strong collaboration skills and ability to work within a matrix organisation
Strong French & English (written & spoken) and the ability to present/negotiate to all levels
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