Jr Brand Manager – Commercial Readiness

PURPOSE OF POSITION

As Jr Brand Manager – Commercial Readiness & Influencer Strategy for DEWALT in the EMEA ANZ region, you will play a pivotal dual role at the intersection of commercial execution and brand building. You will be the critical link between the brand team and DEWALT's key markets, ensuring that product launches and brand initiatives are planned, communicated, and activated on time — fully aligned to the commercial requirements of our top retailers and trade partners across the region.

In parallel, you will take the operational ownership of DEWALT's regional influencer program — to support the annual event design and execution to performance measurement and market enablement. You are passionate about creator culture, deeply understand how to build authentic brand advocacy, and bring the rigour of a brand ambassador to influencer marketing.

Reporting to the Group Brand Manager, you will work in close collaboration with the Solutions Brand Managers, the Regional Digital & Social Media Manager, local market teams, and agency partners. You will be joining a high-performing, fast-paced brand team and have the opportunity to shape how DEWALT shows up across two of its most commercially important and brand-defining areas.

Key Accountabilities

• Commercial Readiness & Market Activation
  
  

Serve as the primary point of contact between the DEWALT EMEA ANZ brand team and our top markets, ensuring that brand initiatives and NPI launches are commercially ready, locally relevant, and executed to the highest standard across our retailer and trade channel network.

• Build and maintain a deep understanding of the commercial requirements of DEWALT's top retail partners across key markets — including UK, Germany, France, Iberia, Australia, New Zealand, Denmark, and CEE markets (Poland, Czech Republic, Hungary, Romania) — including retailer-specific activation windows, asset specifications, and launch timelines.
• Act as the commercial intelligence hub for the brand team: proactively gathering, consolidating, and translating market and retailer requirements into clear briefs for the brand team and agency partners.
• Develop and continuously optimise a structured commercial readiness process that enables the brand team to plan launches well in advance, meet retailer deadlines, and deliver assets that meet local market requirements first time.
• Join the regular monthly cadence with local market teams to review launch pipelines, gather commercial feedback, surface upcoming requirements, and ensure markets are fully enabled with the assets and guidance they need.
• Develop and maintain market communication toolkits and launch briefing documents that keep local teams informed, aligned, and activation-ready throughout the year.
• Identify bottlenecks and gaps in the current launch and market readiness process, and proactively design solutions that improve planning lead times, cross-functional efficiency, and asset delivery quality.
• Influencer Strategy & Programme Management
  
  

Support your manager with the DEWALT's regional influencer programme end-to-end — from annual strategy and event design through to campaign integration, performance measurement, and market enablement. Build a best-in-class influencer ecosystem that drives authentic brand advocacy among DEWALT's professional trade audience.

• Support and provide feedback on the annual DEWALT EMEA ANZ influencer strategy — by evaluating the programme structure, creator tiering, engagement approach, and KPI framework aligned to brand and commercial objectives.
• Support the planning, and end-to-end execution of the annual regional influencer event — from creative concept and logistics through to on-site delivery, content capture, and post-event reporting and analysis.
• Provide input to the Regional Social Media Manager to implement a consistent influencer performance measurement framework — defining standard metrics, reporting cadences, and evaluation criteria to assess reach, engagement, content quality, and commercial impact across all markets.
• Develop and distribute a the basic suite of brand tools and resources — including product seeding guidelines, content briefs, and activation kits — that empower local markets to independently engage and grow their influencer communities throughout the year.
• Manage the product seeding programme at a regional level, coordinating with product and logistics teams to ensure timely and brand-appropriate seeding to priority influencers.
• Monitor market, platform, and creator trends to continuously evolve DEWALT's influencer approach and ensure the programme remains cul