Product Marketing Lead

il y a 2 semaines


BoulogneBillancourt, France FuturMaster Temps plein

Our marketing team is growing, and we are looking for our next superhero As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts. You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace. Key Responsibilities: Positioning and Messaging: Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions. Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors. Content Creation: Develop sales enablement materials, including marketing toolkits, datasheets, and slide decks. Create and manage white papers, blog articles, case studies, and other thought leadership content. Demand Generation: Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads. Go-to-Market Strategy: Contribute to the go-to-market strategy, including product launches and market entry plans. Analysts’ Benchmarks: Track and analyze industry benchmarks and analyst reports to inform product positioning. Key Performance Indicators (KPIs): Number and quality of sales kits and marketing materials produced. Engagement metrics for white papers, blog articles, and other content. Impact of product positioning on lead generation and sales pipeline growth. Analyst report rankings and mentions. Recruitment process: · HR interview (45 minutes / video) with Lison, our Talent Acquisition Lead · Hiring Manager interview (1h / video) with Naïri, our Global VP Marketing · Business case (at the office) · Last interview (1h) with your future team members Full proficiency in both spoken and written communication in English and French 3 years of experience in product marketing, preferably within B2B SaaS and Supply Chain Planning, or TPx solutions. Proven experience in developing positioning and messaging strategy. Strong analytical skills for understanding industry benchmarks. Strong writing and content creation skills, with the ability to produce thought leadership marketing materials. Proven experience in developing and executing go-to-market strategies. Why Join Us: Be an important part of the marketing strategy of a fast-growing company in the supply chain planning industry. Work with cutting-edge technology and innovative solutions. Collaborative and dynamic work environment with plenty of opportunities for growth and development


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    il y a 3 semaines


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    Our marketing team is growing, and we are looking for our next superhero! As the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market. You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand...

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