Brand Leader: Senior store management
il y a 3 semaines
This role is based in Paris with flexible remote work. As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France.
Define and execute the CRM strategy across all channels, aligning the CRM team roadmap with overall business objectives.
Coordinate CRM initiatives to fuel growth while ensuring all teams (Growth, Brand, Ops, Finance, Product) present a unified experience to the customer.
Lead CRM strategies for lead acquisition, customer lifecycle management, and retention efforts.
CRM Operations:
Develop and refine CRM campaigns with a focus on automation, personalization, benchmarking, and innovative A/B testing.
Analyze campaign and initiative performance, tracking CRM metrics (conversion rate, customer lifetime value, persistency, engagement, uplifts, and incremental gains).
Support any CRM tool migrations as needed.
Budget and Contracts:
Manage the CRM budget, ensuring optimal resource allocation.
Negotiate contracts with partners (e.g., Lead and mentor a CRM Specialist, and scale a team of CRM Managers to drive performance, innovation, and growth.
5-6 years of experience in CRM, with a deep understanding of Braze or Salesforce Marketing Cloud.
~ Native French speaker with fluency in English.
~ Highly organized with strong analytical abilities, driven by data and KPIs.
~ Proficient in tech and data environments; comfortable managing data variables, working with HTML, and setting up campaigns across various tools and back-end systems (CRM, CMS, etc.).
~ Entrepreneurial and results-oriented mindset with a strong “test and learn” approach.
~ Hands-on attitude, with the ability to lead CRM initiatives in collaboration with multiple departments.
~ Keen interest in tech news and CRM best practices, always seeking new insights to enhance our approach.
International and friendly team & Office in Paris
~ Health Insurance
~ Remote-friendly policy
~ 28 days of holidays
We started by creating the most transparent and useful insurance company out there: one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.
In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. Data-driven
● Our company-wide communication language is English (written & spoken).
in English.
We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique.
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