E-commerce Traffic Specialist EMEA W/M

il y a 2 semaines

Annecy HauteSavoie, France Salomon Temps plein

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

Salomon ,“The Mountain Sport Company”, was founded in 1947 in the heart of the French Alps, the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoors through its sustainability program. Diversity is one of Salomon’s five central values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

RESPONSABILITIES:

  • Overall: Oversee marketing channels for 15 European markets on Salomon.com. Drive traffic growth.
  • SEM: Coordinate paid search campaigns with global paid team, ensuring profitability and budget compliance
  • Paid Social: Coordinate with global paid team the social ads placement, test creatives, optimize messaging
  • Programmatic Display: Develop retargeting strategies and actions plans together with global paid team
  • CRM: Adapt the ecommerce calendar to drive localized crm campaigns & support S/PLUS Loyalty program initiatives together with global CRM team
  • SEO: Implement SEO guidelines, update catalog, optimize localized content, and monitor metrics.
  • Partnerships/Affiliation: Manage sales with partners, identify new partnerships, and optimize affiliate programs.
  • Planning & Reporting: Provide traffic forecasts, monitor KPIs, deliver performance reports, and recommend channel mix and creative formats.

Qualifications

  • Background: 4 years of professional experience in e-commerce or digital marketing.
  • Education: 5 year degree in E-commerce, Digital, Marketing
  • Languages: English proficiency, French is a plus,
  • Computer skills: Microsoft Office. Adobe Analytics, Google, Meta
  • Skills:
    • Strong analytical, communication and organizational skills,
    • Strong accuracy and details focus, ability to prioritize and multitask successfully,
    • Knowledge of e-commerce indicators and analysis tools,
    • Knowledge and sensitivity of fashion and outdoor brands.
    • Advanced channel and audience-based targeting knowledge; equally comfortable running prospecting/engagement vs remarketing/conversion-focused campaigns.

Transversal skills:

  • Highly analytical and skilled with data; an Excel wizard
  • Highly curious. Fueled by the opportunity to learn from and teach with data
  • Equally comfortable working independently and in team settings
  • Able to independently identify gaps and opportunities
  • A strategic thinker that can execute and drive business results
  • Comfortable wearing many hats and willing to jump in wherever needed
  • Thrives in a fast-paced environment that requires quick decision making
  • Has solid attention to detail with strong organization and project management skills
  • Has excellent verbal and written communications skills
  • Proven ability to work under pressure, prioritize and meet multiple deadlines

Additional Information

Full-time, permanent contract

Position based in Annecy, France

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