Digital Content Project Manager CDI H/F
il y a 2 semaines
DIGITAL CONTENT PROJECT MANAGER GALLINEE
CDI H/F
Reconnue comme la première entreprise de cosmétiques fondée au Japon, et aujourd'hui classée au 5ème rang mondial des groupes de beauté, Shiseido incarne l'excellence absolue dans le domaine des soins, du maquillage et des parfums. L'entreprise a été fondée en 1872 et vient de fêter ses 150 ans.
Manager : Head of Digital Gallinée
Management : non
Nous recherchons un Content Manager talentueux et créatif pour rejoindre notre équipe. Le candidat idéal sera responsable de la création de contenu digital engageant et stratégique pour nos canaux DTC (Direct-to-Consumer) et CRM, ainsi que pour la coordination des contenus e-retail.
Création de visuels et vidéos : Développer et gérer du contenu original et impactant pour gallinee.com et les e-retailers : bannieres du site, paid media, campagnes CRM (création des newsletters et des automations), animations sur les plateformes et-retailers, et autres supports de marketing digital.
Stratégie de contenu : Anticiper les besoins spécifiques en termes d'assets et collaborer avec les équipes Marketing & Communications en vue de concevoir et exécuter des campagnes efficaces pour améliorer l'acquisition, l'engagement client et la fidélisation.
Coordination E-retail : assurer la cohérence et l'alignement des contenus sur les plateformes des e-retailers et collaborer avec les équipes e-retail Europe pour améliorer la visibilité e-retail en DTC et chez les retailers sur les BP et PDPs.
Analyse de performance : Suivre et analyser les performances des contenus pour optimiser les stratégies futures.
Veille Concurrentielle : Rester informé des tendances du marché et des meilleures pratiques en matière de contenu digital.
Bilingue Français / Anglais
~1ère expérience avérée (y compris Stage & Alternances) en création de contenu (production de visuels et maîtrise de logiciels de design graphique tels que la suite Adobe et/ou outils IA)
~ Excellentes compétences en communication écrite et orale et capacité à travailler de manière autonome et en équipe.
~ Connaissance des meilleures pratiques en e-retail et marketing digital, notamment en terme de social proof sur le e-commerce.
~ Expérience en digital (e-retail et/ou DTC) dans un rôle similaire.
~ La maîtrise des outils de gestion de contenu ou de CRM est un plus.
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