Senior Brand Manager Evian Innovation Europe
il y a 1 semaine
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Mission
As a Senior Brand Manager, you will have opportunity to work on Evian brand, driving the business results.
You will be highly connected to the local markets business and will engage with multi-disciplinary teams (including R&I, Engineering, Finance, Supply, Procurement, UX and S&I) to develop top strategies for the brand success.
The role requires to have a deep understanding of the consumer, customers and market.Main Responsibilities
Lead the development and implementation of innovation big bets:
Inno / reno project management:
in a strong collaboration with PMO and cross-functionnal team, develop plans from Explore phase to Implementation phase, including building Business Case, and oversee execution in local markets
In line with evian innovation portfolio architecture and extension strategy : develop breakthrough innovations for In-Home or Away-From-Home channels or new business models
Follow up of latest launches:
business results tracking with local markets, continuous mix improvement
Additionally, management of some ad-hoc missions like supporting the organization of Inno-days to showcase the latest projects for the brand, supporting local teams in developing their local initiatives (eg. Wimbledon, etc)
- Management of 1 intern
- Monthly meeting at the Factory in Evian (3-4 days / month)
Key Deliverables
As a Senior Brand Manager, you will have opportunity to work on Evian brand, driving the business results.
You will be highly connected to the local markets business and will engage with multi-disciplinary teams (including R&I, Engineering, Finance, Supply, Procurement, UX and S&I) to develop top strategies for the brand success.
The role requires to have a deep understanding of the consumer, customers and market.Main Interactions
Internal:
CBU Marketing Leads & Teams
External:
Research agency, Creative agency, Consulting agency
Innovation Skills & Competencies
- In terms of key behaviours: Keep It Simple, Be Accountable and Walk the Talk.
- Sharp analysis, synthesis skills and great sense of attention to details.
- Organization, autonomy, discipline and proactivity in project management.
Education & Experience
A Business School background with a Marketing specialization or engineering, with more than 8 years of exp.
Fluent in both English and French and must feel comfortable working in a 100% International environment.
Former experience in innovation in food / beverages sector, experience in a global team.
About us
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