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Global Category Manager
Il y a 4 mois
You will BE responsible for developing and implementing strategies to enhance market performance, identify growth opportunities, and foster innovation in the yeast and bakery ingredient categories.
Scope :
The scope includes the Ingredients and Yeast categories and the B2C market, mainly driven by baking powder products (Leader in some countries while others need to accelerate their growth). IT operates in traditional supermarkets (in Europe and the US) and on e-commerce platforms (in Asia).
In this context, the Global Category Manager / Business Partner will contribute to :
Developing the B2C strategy :
- Conducting market analyses to assess the performance of existing brands and competitors, providing information on the category, and identifying development opportunities.
- Evaluating and implementing new business models, such as e-commerce and subscription services, to stimulate the growth of yeast and bakery ingredient ranges across various distribution networks.
- Identifying growth drivers and assessing market potential, including collaborations with startups, to expand the BU's relevant baking and ingredient portfolio.
Understanding consumers and developing regional collaboration :
- Developing a deep understanding of customers and consumers, leveraging market research and data analysis to inform decision-making and strategy development.
- Collaborating with regional teams to define product/service offerings and marketing plans that align with market needs and preferences.
- Providing support to regional teams in product marketing activities, ensuring successful implementation and execution.
Deploying a multichannel approach and fostering an innovation culture :
- Leading the implementation of a multichannel approach, integrating online and offline marketing strategies to maximize customer reach and engagement.
- Fostering a culture of innovation and brand excellence within the organization, staying abreast of market trends and technological advances.
Managing the B2C community, leading around twenty dedicated B2C market employees globally (brand managers, B2C managers, digital marketing products) in a matrix mode, promoting collaboration and sharing best practices.
Collaborate with all members and cross-functionally with the entire subsidiary organization (Regional, Commercial, R&D, Industrial directions) and corporate (Digital Direction, Group Marketing Direction, General Management).
Function deliverables :
- After 6 months : Having conducted a diagnosis and submitted proposals for a new Business Model (Online and Offline).
- After 12 months : Reaching two target markets with an immediate commercial impact.
- After 18 months : Deploying best practices in other regions/targets.
