RGM Manager FraBel
il y a 1 mois
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its Not Butter Rama and Violife together with our local brands and Professional business.
Global branded food champion Flora Food Group offers the next generation of delicious natural nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Paris
Hybrid
About the position
As France and Belgium Net Revenue Growth Manager you will be a key person in developing commercial strategy for the two markets taking the lead in the development and implementation of revenue growth strategies for our marketleading brands in Spreads Plant Butter cheese and Creams using the following levers:
- Strategic headline pricing*
- Channel Pack Price Architecture
- Mix Management
- Promotional Effectiveness
- Trade Terms
The key accountability of the role is to accelerate our revenue growth through answering shopper and consumer needs in a way that helps drive sustainable profitable volume growth both for Flora Food Group and our customers.
The role requires an excellent crossfunctional understanding across Sales Marketing and Finance and also the need to work effectively in a matrix organization across all functions at a local regional and global level as well as engaging and influencing senior stakeholders.
TasksMain Accountabilities:
Commercial:
- Develop and maintain France and Belgium price and promotional strategy incorporating market shopper consumer and customer insights data analytics using Power BI and RGM tools research Regional guidelines and applicable best practices.
- Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies and track the development of price corridors and promotional mechanics with clear action plans
- Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.
- Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth
- Lead cross functional teams to set channel brand pack and price* architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary
- Own the local value realisation plans including all the RGM pillars track the status of action plans and KPIs with local cross functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews
- Ensure annual plans are built on agreed price* & promo strategies and financial forecasts have the right build from RGM point of view
- Provide market specific deepdive analysis and recommendations to cross functional teams with an alignment with Global RGM Centre of Excellence and Regional RGM
- Provide input into innovation P&L pricing* promo strategy and commercialisation
Operational Efficiency: S&OP Cycle
- As part of S&OP cycle make sure the forecasts reflect agreed price and promo strategies and capture any additional Risks & Opportunities from RGM point of view
Systems Data & Tooling:
- Act as a champion of the TPM upgraded system embedding in the markets from the RGM perspective and ensure promotional plans and trade spend are correctly reflected in the system; validate that the data is correct and ready for analysis
- Provide ongoing feedback of improvements needed to RGM tooling to RGM Centre of Excellence team
Deployment & Capability Building
- Build a business culture within cross functional market teams where RGM and RGM performance management are integral to our Commercial agenda
So what does it take to be successful in this role
Having at least five years of experience in Revenue Growth Management or analytical areas such as Sales Key Account Management Commercial Intelligence Strategy or Finance preferably within the FMCG sector. Candidates should have demonstrated indepth knowledge of the FMCG retail landscape including expertise in pricing practices promotion management and trade terms optimization. Excellent analytical and numeracy skills along with advanced proficiency in Excel and modeling are essential. A strong understanding of financial P&L structure and growth levers is also required. Effective stakeholder management and strategic influencing abilities are crucial as well as strong communication skills to effectively tell the story behind the analysis. Candidates should exhibit a commercial flair and a strategic outlook with the ability to multitask and work flexibly under tight deadlines. Additionally the ability to work collaboratively and iteratively as part of crossfunctional and local/regional/global teams is important ideally with prior experience in an international matrix organization.
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