RGM Manager FraBel

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location: Paris

Hybrid 

About the position

As France and Belgium Net Revenue Growth Manager you will be a key person in developing commercial strategy for the two markets, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, cheese and Creams using the following levers:

• Strategic headline pricing*
• Channel, Pack, Price Architecture
• Mix Management
• Promotional Effectiveness
• Trade Terms

The key accountability of the role is to accelerate our revenue growth through answering shopper and consumer needs in a way that helps drive sustainable, profitable volume growth both for Flora Food Group and our customers.

The role requires an excellent cross-functional understanding across Sales, Marketing and Finance and also the need to work effectively in a matrix organization across all functions at a local, regional and global level, as well as engaging and influencing senior stakeholders.

Main Accountabilities:

Commercial:

• Develop and maintain France and Belgium price and promotional strategy incorporating market, shopper, consumer and customer insights, data analytics using Power BI and RGM tools, research, Regional guidelines and applicable best practices.
• Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans
• Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.
• Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth
• Lead cross functional teams to set channel, brand, pack and price* architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary
• Own the local value realisation plans including all the RGM pillars, track the status of action plans and KPIs with local cross functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews
• Ensure annual plans are built on agreed price* & promo strategies and financial forecasts have the right build from RGM point of view
• Provide market specific deep-dive analysis and recommendations to cross functional teams with an alignment with Global RGM Centre of Excellence and Regional RGM
• Provide input into innovation P&L – pricing*, promo strategy and commercialisation

Operational Efficiency: S&OP Cycle

• As part of S&OP cycle, make sure the forecasts reflect agreed price and promo strategies and capture any additional Risks & Opportunities from RGM point of view

Systems, Data & Tooling:

• Act as a champion of the TPM upgraded system embedding in the markets from the RGM perspective and ensure promotional plans and trade spend are correctly reflected in the system; validate that the data is correct and ready for analysis
• Provide ongoing feedback of improvements needed to RGM tooling to RGM Centre of Excellence team

Deployment & Capability Building

• Build a business culture within cross functional market teams where RGM and RGM performance management are integral to our Commercial agenda

So, what does it take to be successful in this role?

Having at least five years of experience in Revenue Growth Management or analytical areas such as Sales, Key Account Management, Commercial Intelligence, Strategy, or Finance, preferably within the FMCG sector. Candidates should have demonstrated in-depth knowledge of the FMCG retail landscape, including expertise in pricing practices, promotion management, and trade terms optimization. Excellent analytical and numeracy skills, along with advanced proficiency in Excel and modeling, are essential. A strong understanding of financial P&L structure and growth levers is also required. Effective stakeholder management and strategic influencing abilities are crucial, as well as strong communication skills to effectively "tell the story" behind the analysis. Candidates should exhibit a commercial flair and a strategic outlook, with the ability to multi-task and work flexibly under tight deadlines. Additionally, the ability to work collaboratively and iteratively as part of cross-functional and local/regional/global teams is important, ideally with prior experience in an international matrix organization.

Chez Upfield, notre objectif est clair : nous contribuons à améliorer la santé et le bonheur des gens grâce à des produits nutritifs et délicieux, naturels, à base de plantes, qui sont bons pour vous et pour notre planète, et dont l'emballage est exempt de plastique. Nous avons des marques emblématiques comme Rama, Country Crock, Blue Band et Flora que les gens du monde entier connaissent et aiment. Nous sommes leader de catégorie de confiance depuis 1871 et pourtant nous avons l'impression que cela ne fait que commencer.

Performance, passion et attention définissent qui nous sommes en tant qu'entreprise, comment nous travaillons chaque jour, et la responsabilité que nous ressentons envers nos associés, nos consommateurs, nos partenaires commerciaux et notre monde.