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Global CRM Campaign Specialist

Il y a 2 mois

Annecy, France Salomon Temps plein

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

The Global CRM Campaign Specialist manages the overall global CRM Campaigns Program. This role is responsible for tactical strategy and execution of email and direct marketing programs, including outbound campaigns, behavior-based triggers, and transactional trigger programs. He/she is an internal champion for both HQ and Regional Digital Marketing and e-Commerce teams and is responsible for Regional CRM strategies relevancy against Global CRM Strategy. He/She is a direct-to-consumer-focused marketer who has a passion for using email and mobile channels such as sms and push notifications to create meaningful 1:1 consumer experiences, individually and at scale.

  • The Global CRM Campaign Specialist will collaborate with key cross-functional partners across the organization to ensure all campaigns are connected and consistent across touchpoints to improve consumer engagement and conversion.
  • He/She will perform day-to-day email marketing activities including, but not limited to, email campaigns design-briefing, set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns based on global brand calendar.
  • He/She will manage setting up new relational channels for mobile devices short messaging and notifications marketing.
  • The Global CRM Campaign Specialist will lead the execution of Regional Direct Marketing initiatives for North America, EMEA and APAC ensuring global consistency and local relevancy in terms of consumer facing communications.
  • He/She will be responsible for creating, updating and delivering global CRM guidelines, brief and train Regional Digital Marketing teams so they understand and execute local plans against global strategy.
  • He/She will work with global Data & Analytics team to define global audience strategy, consumer segments and clusters to activate to drive repeat purchase, retention and net LTV overtime.
  • The Global CRM Campaign Specialist will lead projects related to global CRM platform together with global IT teams in terms of template management, content blocks and A/B tests.
  • He/She will be responsible of making sure that global CRM program engagement KPI's are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda
  • The Global CRM Campaign Specialist will maintain a global perspective on Direct Marketing, CRM and Experience marketing trends and integrate these practices into plans to maximize effectiveness.

Qualifications

  • At least 5 to 6 years of experience in CRM, marketing initiatives, loyalty or related fields in an omnichannel Direct-to-consumer environment and a Bachelor’s degree in Marketing and/or Communication or graduated from a Business School
  • Experience working with global CRM Platform Salesforce Marketing Cloud
  • Experience developing and executing email marketing campaigns strategies and roadmaps
  • Must be creative and results oriented, while working with high energy
  • Excellent presentation skills, with the ability to inspire and communicate
  • Flexible project management style with the ability to quickly adapt in an international environment

Foreign languages: Written and oral English fluency required. Other languages are a plus.

Computer skills:

  • Experience with Salesforce Marketing Cloud is mandatory
  • Experience with Microsoft office and Adobe Analytics and Adobe Creative Suite

Transversal competencies :

  • Communication : Good emotional intelligence to be able to adapt style accordingly to different circumstances and audiences. Able to pick up on clues and respond effectively​​​​​​.
  • Collaboration : Volunteers help or ideas to benefits colleagues. Shares best practices across business units or functions.
  • Relationship Building : Actively seeks to build and cement relationships; understand the able to leverage the differences in power and work styles. Fosters proactive communication between stakeholder groups.

Integrity and trust: Respect corporate values and the duty of confidentiality.

Additional Information

What We Offer

  • MediCash Health Coverage from day one
  • Monthly bonus scheme
  • Personal Pension Plan
  • Discounts on AmerSports products including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson from day one
  • Life Insurance