Senior Trade Marketing Manager

Company Description

Postulez ci-dessous après avoir lu tous les détails et les informations complémentaires concernant cette opportunité d'emploi.

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

ABOUT THE COMPANY

Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Korea, Hong Kong, Australia, New Zealand, Mexico and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation.

JOB DESCRIPTION

In theater -> out-of-theater with circuits

Lead the global Trade Marketing strategy, acting as an interface between the circuits in France, the EMEA trade team and HO's international marketing team. In a dynamic process of transformation and reinvention of trade marketing, integrating both traditional levers (cinema campaigns) and a forward-looking, innovative 'out-of-theater' vision, in line with changes in movie theaters and new spectator expectations and evolving habits.

1- Definition and management of trade marketing strategy in France:

• 
  
• Develop a 3-5 years strategy to reposition the role of trade marketing as a major driver of visibility and growth.
  
• Identify emerging trends (new formats: PLF, cinema partnerships “outside cinema”, new audiences) and define a roadmap.
  
• Ensure alignment of local actions and campaigns with the guidelines, deals and objectives of the EMEA trade team and the HO international marketing team (bridge to be established between the person in charge of international in-theater marketing): Example of Kinepolis with EMEA buying deals & out-theaters campaign (Screen X x DRAGONS EMEA // Take over Screen X x Kinepolis x Jurassic EMEA).
  

2- Development of innovative “out-of-theater” schemes with circuits:

• 
  
• Imagining and setting up special operations with exhibitors outside the classic cinema setting, but starting from the cinema and the spectators.
  
• Co-imagine and co-construct activations with circuits to maximize visibility in parallel with traditional theatrical purchases (cinema campaign + preventive campaign).
  
• Development of new types of partnerships with circuits, beyond traditional campaigns (data-sharing, CRM, exclusive content).
  
• Activation of influencer operations co-branded with circuits, and creation of dedicated digital content for existing and future social platforms.
  
• Accompany circuits (Kinepolis /UGC / Pathe / CGR) and their spectators by redefining with them the current and future challenges of the cinema experience: Confectionery / merchandising/ CP collab- Franchises/ In-theater interaction & events.
  
• Pilot experimental projects with high added value (Dedicated activations PLF- Skemmi- the Avant séance of tomorrow: interaction with your spectators).
  
• Presence or participat