Global Swine Marketing Leader

Global Swine Marketing Director

The success of a company depends on the passionate people we partner with.

Together, let's share our talents.

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As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.

We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.

Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.

As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.

Yourmissions :

The Global Swine Marketing Director reports to the Global Swine Director and is responsible for:
- Defining and driving the Franchise Marketing Strategy at Corporate level.
- Defining, prioritizing, and overseeing the development of value-added services, tools, and solutions that complement the product portfolio.

Key Responsibilities:
Market Intelligence & Strategic Insights
- Anticipate future market needs and trends through market analysis, customer feedback, commercial performance reviews, competitive intelligence, and profitability assessments, supported by a forward-looking 5-year vision.
- Generate actionable market insights to support strategic decision-making and portfolio growth.

Strategic Direction & Portfolio Development
- Define and communicate a compelling 5-year vision for the portfolio, anticipating future customer, market, and business requirements.
- Identify, evaluate, and prioritize new business opportunities, including new markets, customer segments, partnerships, channels, applications, and portfolio extensions.
- Develop Target Product Profiles and challenge local teams (Innovation & Development, Production, Supply Chain, Sales, etc.) to build solutions aligned with future market opportunities.
- Coordinate Franchise contributions to the scouting, evaluation, and development of new ideas and products.
- Identify strategic portfolio gaps and define priorities that will drive future growth.
- Align communication and storytelling across Ranges and Zones to ensure a consistent global value proposition and maximize business impact.
- Act as a visionary leader for the portfolio by challenging conventional thinking and identifying new opportunities for growth, differentiation, and value creation.
- Support strategic customer engagements and high-level discussions to uncover unmet needs and generate new business opportunities.

Pricing, Value & Profitability Management
- Define and drive the global pricing strategy for the portfolio, ensuring alignment with customer value, competitive positioning, market dynamics, and business objectives.
- Establish pricing principles, value propositions, and strategic guidance for local markets while taking country-specific conditions and willingness-to-pay into account.
- Monitor price realization, gross margin, profitability, and overall portfolio performance, identifying risks and opportunities and driving corrective actions with local teams.
- Define product positioning and value propositions that maximize value capture and support premium pricing when justified by differentiation and customer value.
- Balance growth, market share, revenue, and profitability objectives when determining portfolio and commercial priorities.
- Partner closely with Finance, Sales, Technical, and local Marketing teams to strengthen margin management and support sustainable, profitable growth.

Operational Leadership
- Provide strategic guidance to the Corporate Range Manager and Technical Manager on marketing priorities.
- Review and challenge Range Marketing Plans to ensure clear commercial objectives, compelling value propositions, and alignment with the overall portfolio strategy.
- Oversee new product launches and ensure robust commercialization, pricing, and positioning strategies are implemented.
- Drive market leadership by organizing and participating in symposiums, congresses, and corporate events with custome