Global Innovation Associate Brand Manager
Il y a 2 mois
Poste : * Support understanding consumer needs and competitive environment in key markets.
* Understanding key market, consumer, category, and retailer trends and recommending key business opportunities.
* Benchmarking innovations against key competitors and inspiring brands. Proactively share the best practices of the industry (alert & recommendation role / on price, positioning, nutrition, packaging...)
* Assist in the development of product concepts, formulations, and packaging designs (from ideas brainstorm, concepts writing, SI brief, P&L understanding)
* Participate in taste tests and sensory evaluations to refine product offerings.
* Support the innovation team in the planning and execution of product launches
* Ensure a close and constructive partnership with key countries with the guidance of the Platform Manager, to align the innovation strategy and prepare innovation launches.
* Support the Platform Manager on Consumer research journey (from preparation of the consumer test materials to the field and post-test report understanding)
* Assist in the brand's portfolio CSR strategy & in the anticipation of future regulatory guidelines
* including packaging of the future projects
* Help in tracking performance of the markets
* Project follow-up with a central role in coordinating development teams, regulatory affairs, legal teams, nutrition, CSR...
* Lead key innovations / renovations tasting / testing / sample processes within the team and with countries.
* Assist with communication / presentation supports in peak moments activities
* Help and lead with crea agencies: product brief edits, product/photo shootings organization
* Track budget within inno projects
* Support the good follow up of the packaging process from development to printing phase, providing support to local team members.
Soutenir la compréhension des besoins des consommateurs et de l'environnement concurrentiel sur les marchés clés. * Comprendre les tendances clés du marché, des consommateurs, de la catégorie et des détaillants et recommander des opportunités commerciales clés. * Comparer les innovations par rapport aux principaux concurrents et aux marques d'inspiration. Partager de manière proactive les meilleures pratiques de l'industrie (rôle d'alerte et de recommandation / sur le prix, le positionnement, la nutrition, l'emballage...). * Vous êtes en charge du développement des concepts de produits, des formulations et des emballages (du brainstorming d'idées à la rédaction de concepts, en passant par le briefing SI et la compréhension du P&L). * Vous êtes en charge de l'élaboration et de la mise en uvre de la stratégie d'innovation et de la préparation des lancements de produits. * Vous êtes en charge de l'élaboration de la stratégie RSE de la marque et de l'anticipation des futures directives réglementaires, y compris l'emballage des futurs projets. Vous participez au suivi des performances des marchés. Vous assurez le suivi des projets en jouant un rôle central dans la coordination des équipes de développement, des affaires réglementaires, des équipes juridiques, de la nutrition, de la RSE... * Vous êtes en charge des innovations / rénovations clés, des dégustations / tests / processus d'échantillonnage au sein de l'équipe et avec les pays. * Vous êtes en charge de la communication et des présentations dans les moments forts de l'activité. Vous aidez et dirigez les agences de création : édition du brief produit, organisation des shootings produits/photos...
Profil : Qualifications :
* Currently pursuing a bachelor's or master's degreee in marketing, Business or related field
* A real Foodie : passion for food and cheese, with a strong interest in culinary cuture
* Strong communication and interpersonal skills
* Open to work with people from different cultural backgrounds
* Must be quite autonomous and self-learning. Not afraid to reach out to different stakeholders
* Proficiency in English (French is a plus)
* Previous marketing, food innovation internship experience is a bonus
* Vous êtes titulaire d'une licence ou d'une maîtrise en marketing, en commerce ou dans un domaine connexe.
* Un vrai Foodie : passion pour la nourriture et le fromage, avec un fort intérêt pour la culture culinaire.
* Vous avez de bonnes compétences en communication et en relations interpersonnelles.
* Vous êtes ouvert à travailler avec des personnes d'origines culturelles différentes.
* Vous devez être assez autonome et capable d'apprendre par vous-même. Ne pas avoir peur de s'adresser à différentes parties prenantes
* Maîtrise de l'anglais (le français est un plus)
* Une expérience de stage en marketing ou en innovation alimentaire est un atout.
Entreprise : For All. For Good, notre signature d'entreprise, traduit l'engagement de Bel pour une alimentation plus saine et responsable pour tous. Cette mission mobilise chaque jour 12 000 collaborateurs dans plus de 30 pays pour construire un modèle d'entreprise responsable et rentable.Universelles et positives, nos marques
* La Vache qui rit, Kiri, Mini Babybel, Nurishh, Boursin et Pom'Potes - se réinventent constamment pour proposer à tous les consommateurs des produits de snacking laitier et fruitier sains et responsables.Vous souhaitez rejoindre une entreprise dotée de marques fortes, qui place le consommateur et la responsabilité au coeur de ses décisions ? Bel est fait pour vous Vous êtes audacieux, pragmatique et déterminé ? Vous souhaitez contribuer à la transformation d'un groupe agroalimentaire international ? Alors venez mesurer l'impact de votre talent et de votre énergie sur la réalisation d'un projet d'entreprise ambitieux et durable#IWorkForAllForGoodDans le cadre de sa politique sociale, le groupe Bel est ouvert à toutes les compétences et s'engage à mener une politique handicap volontaire et durable
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