French and English speaking Commercial Marketing Executive

French and English speaking Commercial Marketing Executive (H/F)

Nimes, France

Ref: 8234FM1

Company Profile

An international manufacturer in the home improvement sector with a key focus on sustainability

Responsibilities

French and English speaking Commercial Marketing Executive (H/F)

Location: Nîmes, France

Salary: up to €45,000 per annum plus benefits

Ref: 8234FM1

Main duties: To develop the company’s presence in France through localised marketing campaigns, and work with the sales team to ensure these campaigns result in increased sales.

The role

• Develop and implement marketing materials to aid the sales team with lead generation; such as email marketing, paid campaigns and SEO.
• Create and support the roll out of the Ambassador programme, which will allow industry professionals to highlight the products and boost sales
• Maintain relationships with ambassadors, ensuring they have the marketing materials required, organising engagement activities, regional events and initiatives to encourage product recommendations and generate new business opportunities
• Manage influencer partnerships and grow social media channels, creating ideas, briefs and localised content suitable for each platform
• Work closely with the sales team to ensure campaigns are performing as expected in generating business leads
• Monitor content engagement, channel performance, and sales conversions and suggest improvement strategies
• Organise, schedule and attend exhibitions and trade events in order to boost the company’s presence
• Manage the marketing budget, provide weekly reports on campaign success and return on investment, and adjust budget distribution accordingly
• Manage the marketing calendar and run regular ambassador challenges
• Reach out to potential clients and conduct market research to help inform business decisions

Candidate's Profile

• Fluent in French and English (written and spoken) Essential
• Experience in B2B commercial marketing, SEO and social media management Essential
• Proven experience developing and implementing marketing strategies for a physical products, including budget management
• Experience in lead generation through digital marketing campaigns, email marketing and SEO
• Confident telephone manner, with the ability to conduct market research calls and engage with potential clients
• Strong knowledge of CRM, marketing automation and analytics platforms (e.g. HubSpot), as well as content management tools
• Proactive, innovative and commercially minded, with excellent communication and relationship-building skills