Footwear Designer
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The Footwear DesignMen’s– New Creations plays a key role in shaping the future of Lacoste Men’s Footwear by creating original, culturallyrelevantand commerciallyviablefootwear concepts at the intersection of sport,lifestyleand fashion.
Reporting into the Head of DesignMen’s & Energy, this roleis responsible forend-to-end design ownership of new creationsfrom consumer insight and concept through execution, developmentalignmentand seasonal delivery.
This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management,Developmentand Innovation.
KEY RESPONSIBILITIES
1. Design & Creative Ownership
- Own thedesign creationof new footwear styles within theMen’scategory, from early concept through final execution.
- Translate Lacoste’s brand codes into distinctive footwear expressions.
- Developstrong designnarratives, storytelling and product rationale aligned with category and range strategies.
- Deliver high-quality sketches, renderings, concepts that clearly communicate design intent.
- Ensure consistency of design language while pushing innovation,newnessand cultural relevance.
2. Consumer, Culture & Market Insight
- Conduct continuous research into consumer behavior, sport & lifestyle culture, competitors,materialsand construction trends.
- Translate insights into clear creative opportunities for new silhouettes,toolingor material expressions.
- Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams.
3. Product Development & Execution
- Create andmaintaindetailed upper and tooling tech packs, blueprints and 3D modelswhere needed.
- Partner closely with Footwear Development to ensure design intent is preserved through development and production.
- Proactively solve design-to-manufacturing challenges whilemaintainingquality,costand timing targets.
- Manage multiple projects simultaneously whiledelivering againstseasonal calendars and milestones.
- Participate in development and factory trips asrequired.
4. Cross-Functional Collaboration
- Work daily with Product Line Management, Development, Innovation,Materialsand Marketing.
- Contribute strongly to design reviews,rangepresentationsand milestone meetings.
- Present product concepts with clarity,convictionand adaptability to different audiences.
- Ensure alignment between categories and contribute to a cohesive footwear portfolio.