Lifecycle Marketing Lead — AI-Driven Growth

Il y a 3 jours

Paris, Île-de-France Alma Temps plein 70 000 € - 110 000 € Contrat

Alma in Paris is seeking a seasoned Lifecycle/CRM professional to own the B2B lifecycle from lead to active merchant. You will design journeys for onboarding, activation, retention and win-back across channels, using live data to target the right merchants at the right moment.

You will drive the migration away from HubSpot toward Braze or Customer.io, define data models and deliverability, and measure activations and TPV with controlled experiments.