ASSOCIATE COMMUNICATION OFFICER

OVERVIEW

Position Number : CPE 083

Grade : P-1/P-2

Parent Sector : Division for Communications and Public Engagement (CPE)

Duty Station : Paris

Job Family : Public Information

Contract Type: Fixed Term

Duration of contract : 2 years, renewable

Recruitment open to : Internal and external candidates

UNESCO Core Values: Commitment to the Organization, Integrity, Respect for Diversity, Professionalism

ORGANIZATIONAL CONTEXT

The Division for Communications and Public Engagement (CPE) is responsible for shaping and managing UNESCO's internal and external communications, ensuring that the Organization’s activities, content, and messages are effectively conveyed to diverse audiences. It strengthens UNESCO's visibility, reputation and institutional narrative by managing digital platforms, press relations, publications, events and stakeholder engagement, while ensuring coherent messaging across Programme Sectors and Field Offices.

Under the overall authority of the Director for Communications and Public Engagement, and the direct supervision of the Chief of Digital Content, the incumbent serves as social media coordinator and supports the implementation of UNESCO's Social Media Strategy and Guidelines. Within established and operational frameworks, s/he contributes to a coherent, engaging and audience-centred social media presence across UNESCO platforms.

The incumbent coordinates the planning, production and delivery of social media content ensuring its consistency with UNESCO's communication strategy, mandate and organizational priorities. Working in close collaboration with the Chief of Digital Content, the Communications Strategy Planning Team, the Director of the Division, and relevant CPE colleagues, s/he supports the coordination of social media campaigns and content initiatives with CPE specialists, communication focal points across Programme Sectors, and subject specialists.

The incumbent ensures that UNESCO's global narrative vision and key messages are appropriately reflected in social media content and adapted to different platforms, audiences and languages. S/He is also the main focal point for social media monitoring, listening and performance analysis, giving insights on key performance indicators and statistics, ensuring the strengthening of UNESCO's presence and impact across social media content platforms.

KEY ROLE AND RESPONSIBILITIES

In particular, the incumbent will:

• Implementation of the Social Media Strategy and Guidelines
• Work with Sectors' communication focal points and CPE's communications specialists to ensure message consistency and graphic coherence, to create engaging social content.
• Coordinate with the Communications Strategic Planning Team to update the Communications Planning Grid with social media input, ensuring alignment of activities with UNESCO's communication priorities.

Long Description

2. Coordination of social media campaigns

• Develop and assess social media components for communications campaigns and contribute to the design of strategies to maximize outreach to global audiences and increase awareness on the UNESCO role, messages, activities and special events, through organic, earned and paid media on social media platforms.
• Support the adaptation of campaign content to different social media platforms, audiences and languages.

Long Description

3. Development of social media content

• Contribute to the strategic planning, creating and editing of engaging multimedia content to further develop UNESCO presence on a range of major social media platforms.
• Maintain a consistent brand tone and identity on different social media platforms, in all languages.
• Review, fact-check, and edit all content to ensure accuracy, clarity and high quality before posting.
• Ensure multilingual production and sharing of social media content.

Long Description

4. Monitoring and evaluation of communication material on social media platforms

• Supervise the monitoring and evaluate results and impact of communication materials on social media platforms, reporting on developments, trends and attitudes, including demographic analyses of target audiences, through the use of social media listening tools, including Talkwalker/Meltwater and other relevant tools.

5. Implementation of new trends on social media

• Survey the social media landscape for new trends and opportunities and share findings.
• Provide advice on social media practices, platform requirements and content formats.
• Conduct social media training sessions and provide regular strategic guidance to Progra