Global Marketing Manager Stellest

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countriesaccess to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over190,000 dedicated employeesaround the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

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About the role

As a global Marketing Manager, you will be responsible for supporting the launch of major innovations and activations of Stellest by building the necessary elements to maximize the value proposition of Stellest products & brand and myopia control categories, in order to accelerate growth and their commercial impact in the markets.

What you will do

Help defineStellestinnovation and marketing strategies and managenew product innovationjourney, from product definition to value creation assumptions, in coordination with the support functions (R&D, CMI, BMI, Operations, Quality, Finance, Legal, etc.),to accelerateStellestbrand and product growth (product portfolio, price positioning, distribution strategy, etc.).

Lead regular exchanges with regional or local marketing teams or sales teams to ensure the exchange of best practice.

Identifyconsumer needs andnew trends, assess market opportunities and needs.

Competitive intelligence: monitoring,understandingand analysing competing offers (price, positioning, claims, etc.).

Work asa main contributorof the project team,develop and validateStellestinnovations and the creation of internal project documents.

DefineStellestproduct marketing mix in line with the strategies defined.

Analyse results and propose appropriate development actions and/or corrective actions based on risk analysis.

Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

Support and monitorStellestmarket launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

Ensureinternal communication/training on product innovations.

Monitor sales and producing analysis reports toidentifybusiness opportunities.

Develop360° multi-targetStellestproduct launchpackage(consumers, Eye CareProfessionalsand prescribers) to support and acceleratemyopia controlcategory,productawarenessand drive to sales.

Createsales materials in collaboration with the teams of global marketing experts (creative hub, media, etc.).

Defineand createcontent and marketing materials (brochures, sales aids, demonstration tools, point-of-sale displays, etc.) specific to each target/customer segment (partner opticians, optometrists, ophthalmologists, complementary health insurance providers, consumers, etc.).

Develop andmonitortrade marketing campaigns (promotions, customer events, etc.) in coordination with the marketing and sales teams.

Monitor the implementation ofproduct launchpacks and in-store sales aids.

Develop product launch training with training teams.

What sets you apart

• Fluent in English (written and spoken), Chinese/Mandarin is a plus
• A level of knowledge equivalent to a master’s degree as an International Marketing specialist, and at least 8years' experiencein leading innovation, developing new productconceptsand positioning, in an international and multicultural environment.
• Degree in optics and/or experience as an optician/optometrist is a strongly preferred .
• The job requires an excellent understanding of the complete marketing mix and the ability to build a consumer approach as well as operational BtoB marketing actions.
• Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.
• Comfortable communicating in front of an audience, working as part of a team and leading a 360° project.
• Curiosity to acquire and deepen knowledge in the field of optics.
• Ability to think "consumer" an