Surgery Modality Manager FBL

Job Description Summary

The Surgery Modality Manager FBL is a pivotal commercial and strategic leadership role, responsible for defining and executing the Surgery modality strategy across France, BenLux as part of the International Region. The role carries direct responsibility and accountability for driving orders, revenue, margin, market share and customer satisfaction, while ensuring strong positioning, pricing discipline and portfolio execution across the zone. This includes developing and executing a localized sales and marketing strategy in close alignment with the International Surgery Modality team and local commercial leadership. The Surgery Modality Manager will lead, coach and develop a high-performing team of Modality Sales Specialists and Clinical Education Specialists, while partnering closely with sales, service, marketing, clinical and account management teams to accelerate growth and improve customer impact. The role is instrumental in building strong customer relationships, strengthening industry partnerships, increasing commercial rigor and positioning GE HealthCare Surgery as a market leader across FBL.

Présentation du poste

La personne occupant le poste de Surgery Modality Manager FBL joue un rôle clé de leadership commercial et stratégique, avec la responsabilité de définir et de mettre en œuvre la stratégie de la modalité Chirurgie en France, Belgique et Luxembourg (FBL) au sein de la région Internationale. Elle est directement responsable de la croissance des commandes, du chiffre d’affaires, de la rentabilité, des parts de marché et de la satisfaction client. Elle veille également à garantir un positionnement optimal de l’offre, une discipline tarifaire rigoureuse et une exécution efficace du portefeuille produits dans l’ensemble de la zone. Cela inclut le développement et le déploiement d’une stratégie commerciale et marketing locale, en étroite collaboration avec l’équipe internationale de la modalité Chirurgie et les équipes commerciales locales. La personne encadre, accompagne et développe une équipe performante composée de Modality Sales Specialists et de Clinical Education Specialists. Elle travaille en partenariat étroit avec les équipes commerciales, marketing, cliniques, service et gestion de comptes afin d’accélérer la croissance de l’activité et de renforcer l’impact auprès des clients. Ce poste est également essentiel pour développer des relations durables avec les clients, renforcer les partenariats stratégiques du secteur, accroître la rigueur commerciale et positionner GE HealthCare Surgery comme un acteur de référence sur son marché dans la région FBL.

Job Description

What You'll Do:

Sales & Financial Performance
Own and deliver quarterly and annual targets for orders, revenue, margin and market share across the Surgery portfolio in FBL.
Develop and execute the zone sales strategy in alignment with LCT, Zone and International Surgery priorities.
Lead forecasting discipline and pipeline management, ensuring accurate visibility, clear prioritization and rigorous execution.
Define and implement the local Surgery portfolio strategy, including pricing, positioning, configuration and profitability management.
Partner closely with account teams to identify, qualify and convert growth opportunities across public and private healthcare segments.
Drive commercial intensity through active deal reviews, funnel management, tender strategy and disciplined follow-up.
Customer, Market & Partner Engagement Build and maintain strong, long-term relationships with key healthcare stakeholders, hospitals, surgical departments, KOLs, channel partners and industry organizations across FBL.
Act as the voice of the customer, feeding market insights, customer needs and competitive intelligence back to International marketing and product teams.
Proactively identify market trends, competitive dynamics, pricing movements and customer needs to inform local strategy.
Strengthen external partnerships to enhance market visibility, improve win rate and unlock new growth opportunities.
Lead customer targeting, product demonstrations, reference site development and site visits to support commercial conversion.
Ensure clear product positioning and differentiation, aligned to customer value propositions and surgical workflow needs.
Marketing & Strategic Execution Develop and execute a localized marketing strategy for Surgery in FBL, in partnership with the International Modality team.
Translate international campaigns, product launches and portfolio priorities into impactful local execution.
Define customer segmentation, target accounts, campaign priorities, exhibitions, events, sales tools and messaging.
Monitor and report market trends, competitor activity, pricing evolution, share movement and customer feedback.
Ensure effective two-way communication between the field, local commercial teams and Internatio