Senior Marketing

Your Responsibilities

1. Lead Marketing & Communication Activities in France

• Own and execute local PR, influencer, brand and integrated marketing strategies aligned with business objectives.
• Manage media relations, press activities, product announcements and PR agencies.
• Develop and execute KOL/influencer campaigns, brand events, sponsorships and partnerships.
• Coordinate paid media activations across social media, TV, OOH and radio.
• Ensure all marketing activities are integrated, locally relevant and commercially impactful.

2. Drive Marketing Performance & KPIs

• Define, monitor and take ownership of KPIs across PR, influencer, brand and media campaigns.
• Analyze campaign performance, benchmark results and identify improvement opportunities.
• Translate performance data and market insights into actionable recommendations.
• Continuously optimize campaigns, channel mix and marketing investments.

3. Act as a Local Brand Representative

• Represent ECOVACS in France with media, influencers, agencies and external partners.
• Act as a key local communication contact and brand spokesperson when required.
• Build strong relationships with journalists, KOLs and industry stakeholders.
• Ensure consistent brand messaging, positioning and communication standards.

4. Localize Global & EMEA Marketing Strategies

• Adapt global and EMEA marketing strategies, campaigns and product messaging to the French market.
• Ensure local activities reflect French consumer preferences, cultural trends and commercial priorities.
• Share market insights, opportunities and recommendations with EMEA teams.

5. Own Integrated Campaign Execution

• Independently manage marketing campaigns end-to-end, from strategy and planning to execution and evaluation.
• Coordinate product launches, retail activations, brand campaigns and external agencies.
• Manage campaign timelines, budgets, deliverables and stakeholder expectations.
• Ensure effective collaboration with Sales, Product, Retail, Channel Marketing and EMEA teams.

6. Demonstrate Strategic Ownership & Accountability

• Take full responsibility for assigned marketing workstreams and business outcomes.
• Combine strategic thinking with hands-on execution and a proactive, solution-oriented mindset.
• Challenge existing approaches, identify opportunities and drive continuous improvement.
• Work independently in a fast-paced, international environment with strong commercial awareness.

Your profile

Bachelor's degree in Marketing, Communications or a related field

MUST: 10+ years of experience within consumer electronics

Experience as a PR/Communications/Marketing or similar role

Understanding of media relations and digital media strategies

Understanding of the business landscape and channel marketing, POSM etc.

Experience with budget planning and allocation as well as defining and tracking KPI's

Affinity to work with numbers and a good understanding of ROI-concept

Experience in implementing ATL campaigns in the French market

Excellent communication abilities and interpersonal relationship skills

Fluent English and French, oral and written

Proficient in MS Office; familiarity with design software (e.g. Photoshop, InDesign) and content management systems is a plus

Organized and detail-oriented working style with strong negotiation skills

Hands-on mentality and great ability to solve problems and make decisions

What we offer

• The possibility to work independently in an experienced, vibrant and highly motivated team
• To grow with us in a dynamic and fast-growing environment
• The chance to develop and implement your own ideas
• Employee discount on ECOVACS robots