Regional Sales Lead – Île-de-France Showroom
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🎯 Missions principales
40 % du temps => Développement commercial régional :
prospection active d’architectes, décorateurs, promoteurs immobiliers et professionnels du bâtiment
développement et suivi d’un portefeuille clients B2B
animation et fidélisation d’un réseau de prescripteurs
mise en place d’actions commerciales ciblées en Île-de-France notamment via des évènements dans notre showroom et la participation à des salons professionnels et autres évènement destinés aux professionnels
génération de trafic qualifié vers le showroom
30 % du temps => Management & pilotage du showroom :
définition et suivi des objectifs commerciaux (chiffre d’affaires, marge, panier moyen, taux de transformation)
encadrement du Responsable des Ventes Showroom
organisation et suivi du pipe commercial
amélioration de la réactivité dans le traitement des devis et des relances
montée en compétence de l’équipe commerciale locale
20 % du temps => Pilotage de la rentabilité :
segmentation des clients (petits projets / projets à forte valeur)
priorisation des opportunités à fort potentiel
négociation commerciale dans le respect des objectifs de marge
suivi et analyse des indicateurs de performance
10 % du temps => Reporting & coordination :
reporting régulier au Directeur du Développement
coordination avec les équipes marketing et e-commerce
contribution à la stratégie commerciale nationale
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