National Field Sales Lead
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JOB PURPOSE:
The National Field Sales Lead leads and develops the nationwide field-sales organisation supporting the Home Care and Beauty businesses in France.
This is a significant commercial leadership and transformation role. The successful candidate will ensure continuity and strong business performance while shaping the future of the field-sales organisation. The role is responsible for translating commercial strategy into excellent in-store execution, strengthening organisational capability and accelerating the adoption of data, digital tools and new ways of working.
The National Field Sales Lead will lead a large, geographically dispersed organisation and balance commercial ambition with responsible people leadership, sustainable workload and employee safety.
KEY RESPONSIBILITIES:
Leadership and organisational development
- Lead, coach and develop a nationwide field-sales organisation of approximately 180 employees, including Regional Sales Managers and Account Managers.
- Create an inclusive, collaborative and performance-focused environment in which people can develop and contribute at their best.
- Strengthen leadership capability through coaching, training, succession planning and talent development.
- Lead organisational change responsibly, balancing performance expectations with employee engagement, sustainable workload and safety.
- Navigate complex stakeholder and employee-relations environments with sound judgement and sensitivity.
Commercial strategy and execution
- Define and execute the national field-sales strategy for the Home Care and Beauty businesses, aligned with commercial priorities and business objectives.
- Ensure effective in-store execution across retail channels, improving the availability, visibility, distribution, shelving and promotional performance of Unilever brands.
- Translate national commercial priorities into clear and actionable plans for the field-sales organisation.
- Monitor commercial performance and use relevant indicators, data and insights to identify opportunities and implement corrective actions.
- Optimise the deployment of field-sales resources and trade investments to improve effectiveness and return on investment.
Transformation and operational excellence
- Lead operational excellence and transformation across the field-sales organisation.
- Shape and implement new ways of working that strengthen organisational effectiveness and commercial performance.
- Lead the adoption of digital sales tools and technologies across the field-sales organisation.
- Promote data-informed decision-making and build the organisation's ability to translate insights into practical commercial actions.
- Ensure that transformation initiatives are implemented effectively across a large and geographically dispersed workforce.
Collaboration and stakeholder management
- Build effective partnerships with Marketing, Category Management, Key Account Management and other relevant functions.
- Align stakeholders across functions and organisational levels around common commercial priorities.
- Act as a senior sponsor and key stakeholder for strategic initiatives affecting the Home Care and Beauty businesses.
- Represent the field-sales perspective in business decisions and ensure that commercial strategies can be executed effectively in the French market.
REQUIRED QUALIFICATIONS:
- Significant leadership experience in FMCG sales, customer development or field-sales environments.
- Experience leading large, geographically dispersed field organisations through multiple management layers.
- Demonstrated experience driving commercial performance, operational excellence and organisational transformation.
- Deep understanding of the French retail and trade landscape.
- Fluent French and English.
- Ability and willingness to travel extensively throughout France.
PREFERRED QUALIFICATIONS:
- Experience in National Account Management or other customer-facing commercial leadership roles.
- Experience working in international or matrix organisations.
- Experience leading digitalisation initiatives.
- Strong analytical and data-driven decision-making capabilities.
- Entrepreneurial mindset with the ability to challenge established ways of working constructively.
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