Growth Product Manager – Website
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Why Here?
Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, it helps business owners make better decisions and empowers accountants to focus on advising their clients. The Website team within Growth plays a pivotal role in acquiring and converting customers across paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.
Why Here?
Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, it helps business owners make better decisions and empowers accountants to focus on advising their clients. The Website team within Growth plays a pivotal role in acquiring and converting customers across paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.
What Will You Do?
As a Growth Product Manager at Pennylane, you will own conversion across Financial Services and Monetization, defining strategies for key journeys including pro account landing pages, pricing pages, demo bookings, self-sign-up, and upsell flows. You will build and run a continuous A/B testing program from ideation through analysis and ship-or-kill decisions while identifying friction points through analytics and behavioral insights. Additionally, you will manage the conversion roadmap, produce and optimize paid landing pages, and coordinate measurement and cross-functional efforts with Growth Engineers, Data, Demand Gen, and other teams to drive measurable business outcomes.