Senior Product Manager

Unibail-Rodamco-Westfield develops and operates a portfolio of mixed-use, sustainable and premium real-estate assets in the most dynamic cities across Europe and the United States.

Reinvent Being Together: Driven by our purpose, we are committed to accelerating urban regeneration and helping rethink how we live together in cities, by creating and operating sustainable and unique places that reinvent togetherness. At the heart of our destinations, we imagine differentiated and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.

A sustainable approach: Sustainability is at the heart of our business. As a leader in our sector, we are determined to continue actively contributing to the environmental transition of cities towards carbon neutrality.

Together at URW: The Group’s 2,700 employees work together to imagine and operate sustainable destinations, where users are at the heart of the experience and which act as catalysts for the vitality of the territories in which they are located.

What we offer

Within the Digital & Data Department, we are looking for a Senior Product Manager to embody the Group Product Strategy and drive the evolution of our B2C, B2B, and B2B2C digital journeys.

In an international, multi-region environment undergoing significant transformation, you will be responsible for turning complex business challenges into simple, consistent, and measurable digital experiences for our visitors, retailers, and local teams.

You will play a key role in identifying product opportunities, aligning stakeholders, prioritizing value and measuring the business impact of our initiatives.

This role is designed for a senior profile able to combine strategic vision, business acumen, user orientation and data culture to turn product ambition into concrete results at an international scale.

The Senior Product Manager exists to ensure that URW’s digital products create measurable business value while remaining scalable across multiple regions.

The role is responsible for transforming complex business opportunities into user-centric, data-driven products, aligning five autonomous regions around a shared product strategy and ensuring that local needs influence global priorities.

What will your day-to-day look like?

1. Product craft

• Act as the key entry point for stakeholders on B2C and/or B2B journeys.
• Translate business needs into structured product opportunities, ensuring alignment with UX, analytics, compliance and technical standards.
• Manage initiatives end-to-end, from discovery and prioritisation to launch and performance measurement.
• Partner closely with Regional Marketing Leads and Shopping Centre teams across Europe and the US.
• Help define and scale a core product model across five international regions.

2. Business & commercial acumen

• Build lightweight business cases and business plans, including opportunity sizing, assumptions, scenario thinking, ROI logic and executive narratives.
• Understand how digital levers connect to commercial value, such as conversion intent, partner value and operational efficiency.

3. Global / multinational organisation experience

• Operate effectively in large, structured, multinational digital organisations, balancing governance, standardisation versus localisation, cross-country alignment and matrix stakeholder management.

4. Technical literacy, strong dimension with no coding required

• Understand modern digital ecosystems, including CMS, APIs, analytics, experimentation, privacy and scalability considerations.
• Collaborate effectively with architects and engineering teams to translate business needs into implementable solutions.
• Be comfortable with journey mapping, dependency mapping and tracking plans.

5. Product delivery and maintenance

• Prioritise features and product investments by balancing business value and technical feasibility.
• Partner closely with the Product Owner to deliver the roadmap and ensure successful execution.
• Define adoption and go-to-market plans to maximise business impact.
• Define measurement plans, including KPIs, funnels and event taxonomy, ensure tracking readiness before launch, interpret performance and convert insights into prioritised improvements.

What are our main challenges?

• Drive a data-led strategy.
• Actively contribute to a culture of continuous improvement within the teams.
• Take part in the transformation of the business model of a CAC 40 company.
• Align stakeholders across five autonomous regions.
• Contribute to transforming the digital experience of millions of visitors and retail partners