PRODUCT MARKETING MANAGER

About

Greenly est une entreprise Tech certifiée B-corp fondée en 2019 par Alexis, Matthieu et Arnaud. Elle permet à chaque entreprise de suivre facilement son empreinte carbone, pour participer à la lutte contre le changement climatique.

About

Greenly est une entreprise Tech certifiée B-corp fondée en 2019 par Alexis, Matthieu et Arnaud. Elle permet à chaque entreprise de suivre facilement son empreinte carbone, pour participer à la lutte contre le changement climatique.

Plus de 2000 entreprises ont déjà fait confiance à Greenly pour réduire efficacement leurs émissions de gaz à effet de serre. Car avec Greenly, les entreprises mesurent précisément, réduisent durablement, contribuent intelligemment et rendent compte de leurs progrès.

La plateforme de Greenly associe une collecte intelligente des données à des fonctionnalités avancées pour créer la solution de comptabilité carbone la plus intuitive au monde.

Greenly offre également le soutien d'un expert climat tout au long du parcours du client.

Job Description

About us

Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management.

Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease — supported at every step by our in-house climate experts.

More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM.

We are now a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York.

To date, we’ve tracked over 200 million tons of CO₂ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.

Our Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress

Curious to know more ? Check out our Culture Book, blog , and youtube channel

About The Role

We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM — turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high-autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it.

What You Will Own

Vertical positioning & messaging

• Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing.
• Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer.
• Keep messaging synchronized with the regulatory calendar — CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent.

Sales enablement

• Build and maintain battlecards, objection-handling guides, and enablement material that Sales actually uses — no shelfware.
• Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought.
• Build Storylane demos and guided, self-serve product tours that showcase Greenly's product in action — for prospects, partners, and Sales to use throughout the funnel.

Product launches & messaging

• Lead go-to-market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities — ensuring product pages and campaigns only claim what's actually shipped.
• Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet.
• Define launch tiering, sequencing, and success metrics in partnership with Product Management.

Analyst & industry benchmark relations

• Own Greenly's presence in third-party indust