AI Content Engineer

About us

Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management.

Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease — supported at every step by our in-house climate experts.

More than 4,000 companies in 30+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM.

We are now a team of 200+ people from 40+ nationalities, based in Paris, Stockholm, London, Barcelona, and New York.

To date, we’ve tracked over 200 million tons of CO₂ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.

Our Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress
• Be one Team: Everyone is included and needed - work together with transparency and respect

Curious to know more? Check out our Culture Book, blog , and youtube channel

About the role

Our buyers no longer discover their suppliers only on Google. They ask ChatGPT, Perplexity or Gemini. This role exists so that Greenly is the answer those AIs give, and the brand people remember.

The mission

You build and run the engine that makes Greenly visible wherever our customers look for answers: in AI engines, on Google and on YouTube. You define the GEO strategy, scale content production with AI workflows, and turn that content into videos that make people want to follow Greenly.

This is not a copywriter or video editor role. It's a builder role: you design the processes, connect the tools, measure, and hold a high creative bar on everything that goes out.

Your first deliverable is your 90-day roadmap. You tell us what we should be doing, including what we haven't thought of yet. GEO and AI video change every three months: we expect you to propose, test and make the call.

You report to the VP Marketing and work with the Content & Brand, SEO, Product Marketing, Ads and Web teams.

Your responsibilities

1. Define the GEO strategy and lead the audits

• Audit Greenly's visibility in AI answers (ChatGPT, Perplexity, Gemini, AI Overviews) and on Google, in FR, UK and US.
• Identify the prompts and queries that matter to our buyers, offer by offer and industry by industry, and track our share of citations against competitors.
• Analyse which sources AIs cite and why, then turn that into priorities: pages to create, pages to refresh, third-party sites to be present on.
• Identify technical blockers to our AI visibility and prioritise them with our web developer, who implements them.
• Set the GEO KPIs and produce a monthly report that leadership can read at a glance.

2. Get cited where AIs look

• Build our presence on the sources AIs cite most: comparisons and listicles, review sites (G2, Capterra), Reddit, Wikipedia, specialist media, analyst reports.
• Turn Greenly's proprietary data into original studies and figures, the best citation magnets.
• Monitor what AIs say about Greenly (false or outdated information, positioning against competitors, sentiment) and correct course.
• Measure the traffic coming from AIs and its impact on pipeline in HubSpot.

3. Rethink SEO and scale production with AI workflows

The challenge in the AI era: rework our SEO strategy to sharply increase weekly output and drive impressions, without sacrificing click-through rate. We want real growth, not artificial gains driven by pages nobody opens. You draw on the best article production and optimisation models in the world to build ours.

• Design and maintain workflows in AirOps, connected to Peec AI, Ahrefs and our CMS, to industrialise article research, briefing, writing and optimisation.
• Put quality guardrails in place: verified sources, E-E-A-T, brand voice, expert review on regulatory topics.
• Refresh the existing article library at scale, with the internal linking and structured data that help AIs cite us.
• Document every workflow so the team can use it without you.

4. Turn articles into YouTube videos for Leaf

• Build the process that converts our best articles into videos for Leaf's two YouTube channels: script, voice, visuals, editing, publishin