B2C Marketing Project manager

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

Job Description

• Within the Marketing Operations team, reporting to the Head of B2C Strategy & Projects, your main missions will be to develop impactful B2B2C campaigns and lead transversal projects delivering value across our B2C platforms
• You will be responsible for multiple projects or business scopes across all countries of the Group

TASKS

• B2C strategy: You own (analyze, develop the strategy & follow-up) key offer mix & daily attractivity topics across B2Cs
  • Offer mix topics & Daily attractivity topics :
    • Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee)
    • Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy)
    • Ensure visibility & traffic allocation of Veepee products
    • Ensure creative and performing marketing support
• B2C Activation & Animation Plan
  • Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base
  • Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance
  • Conduct competitive market watch and benchmarking
  • Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools
  • Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)
  • Analysis and reporting of project's performance to measure their effectiveness
  • Record budgetary expenses related to events while ensuring their ROI
• Veepee Products & Business
  • Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)
  • Launch and support new and existing Veepee businesses and products across our European platforms
  • Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed
  • Provide operational support for these events and products with a concrete action plan and timeline
  • Track all relevant KPIs per project to optimize campaign and activity performance
  • Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis
• Digital Member Experience
  • You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience
  • Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)
  • Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process
  • Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience
  • Help guarantee operational excellence in the member experience and contribute to developing corrective actions or new ideas to improve related performance
  • Analyze project performance and propose action plans to optimize KPIs
• Data expertise: You use data to develop and improve our B2C strategy
  • Collaborate with B2C marketing analysts, marketing data & insights, marketing excellence, Data teams to improve relevant marketing reports and dashboards & improve our processes ?
  • Be data-driven on all our strategies (scoring matrix, ROIst strategy, etc)
• Collaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries
  • Collaborate closely with the CRM team to align CRM and B2C objectives and execution in the “B2C campaigns”
  • Collaborate closely with the agency to develop out of the box concept & events
  • Collaborate with other teams to execute, communicate (internally & externally) and analyze your campaigns & projects (Design, Social Media, PR, Data &