Content Specialist

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens Bank we have an opening for a Content Specialist.

What are you going to do?

As our new Content Specialist, you will be responsible for the substantive content of our website, banking environment, and app. You will create and publish inspiring and relevant content that resonates with the target audience. Acting as the link between product content, service-oriented content, and customer communication, you will ensure coherence between content, customer experience, and inspiration, and contribute to marketing activities assigned within our team.

You will report to our Marketing Manager.

Responsibilities

Web, Product & Customer Content

• Develop, manage, and optimize structural website content
• Write and update content about our savings products and processes, and substantiate and draft customer requests
• Translate complex information into clear, customer‑focused language for service content (emails, FAQs)
• Monitor content performance based on findability and usage, and identify opportunities for improvement
• Collaborate with ICT, compliance, legal, and customer service to ensure accuracy and up‑to‑date content, and to strengthen customer trust and our reliability
• Safeguard tone of voice, terminology, and consistency across the website, app, and banking environment

Blog & News Content

• Step into the shoes of our target audience and understand their questions, inspirations, and information needs
• Research relevant themes and topics, identify interesting keywords, and incorporate these into the content strategy
• Create content that helps and/or inspires our target audience, and manage external parties who support us in this
• Execute the content strategy and define the associated KPIs
• Create and maintain the content calendar, drive execution, monitor deadlines, and contribute to related outputs on our social channels
• Create personalized newsletters where inspiration and customer experience come together
• Analyze the effectiveness and impact of the content strategy and adjust and optimize it where necessary

Other Marketing Tasks

Additional focus areas include:

Customer Experience & Insights

• Collect insights and act on them to elevate our services to the next level

Digital Development

• Contribute to our digital solutions backlog and prepare and test releases

Required Level of Education and Technical Abilities

• Completed HBO or WO degree in Marketing Communication
• Knowledge of AI‑driven content generation, SEO, and GEO
• Knowledge of digital accessibility standards
• Ability to edit visual materials using Canva or Adobe Photoshop
• Strong writing skills in Dutch
• Team player with excellent sparring skills and strong stakeholder management abilities
• Analytical and data‑driven mindset
• Proactive and decisive

Required Work Experience

• At least 5 years of work experience in a content role, preferably in a complex or regulated environment
• Experience with web content, customer communication, content strategies, content planning, and optimization
• Affinity with financial products

Language Requirements

• Dutch (fluent, spoken and written) – excellent level
• English (fluent, spoken and written)

What do we offer?

We’re on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

Enjoy comprehensive rewards and recognition.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

Discover your talent.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

Benefit from a healthy, positive work atmosphere.

We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work‑life balance.

Find a shared sense of belonging.

We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.

Build a sustainable future.

We’re conscious of our environment and the societies we’re part of and we work